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Überzeugend Sprechen in Podcasts Und Videos: So Gelingt Der Verbale Auftritt Von Ceos, Fach- Und Führungskräften

Überzeugend Sprechen in Podcasts Und Videos: So Gelingt Der Verbale Auftritt Von Ceos, Fach- Und Führungskräften

          
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About the Book

Dieses Buch erläutert, was CEOs sowie Fach- und Führungskräfte beachten müssen, um in Podcasts und Videos professionell und souverän aufzutreten. Denn der Auftritt von Unternehmensvertretern in diesen Formaten ist nicht mehr nur Hype, sondern fester Bestandteil einer zeitgemäßen Unternehmenskommunikation. Und das unabhängig davon, ob sie sich nach innen oder nach außen richtet und welche Stakeholder oder Themen sie adressiert. Doch die eigene Zielgruppe am Mikrofon und vor der Kamera zu überzeugen, funktioniert nach speziellen Regeln, und nicht allen fällt der Auftritt hier leicht. Jutta Talley, renommierte Atem-, Sprech- und Stimmlehrerin zeigt, wie der verbale Onlineauftritt gelingt. Sie liefert dazu grundlegendes Wissen, Best Cases, hilfreiche Übungen und Techniken sowie Tipps aus ihrer eigenen Praxis und von weiteren Experten und Expertinnen.Nachdem Sie das Buch gelesen haben, werden Sie im Podcast und Video deutlicher und vor allem präsenter sprechen können, Sie werden Ihr Lampenfieber souveräner steuern können sowie mit Leichtigkeit die Aufmerksamkeit von Zuhörenden bekommen und behalten.


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Product Details
  • ISBN-13: 9783658419967
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 235
  • Spine Width: 14 mm
  • Weight: 309 gr
  • ISBN-10: 3658419962
  • Publisher Date: 28 Nov 2023
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: So Gelingt Der Verbale Auftritt Von Ceos, Fach- Und Führungskräften
  • Width: 148 mm


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Überzeugend Sprechen in Podcasts Und Videos: So Gelingt Der Verbale Auftritt Von Ceos, Fach- Und Führungskräften
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Überzeugend Sprechen in Podcasts Und Videos: So Gelingt Der Verbale Auftritt Von Ceos, Fach- Und Führungskräften
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