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Überlegungen zur Entwicklung einer Corporate Identity für das Diakonische Werk

Überlegungen zur Entwicklung einer Corporate Identity für das Diakonische Werk

          
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About the Book

Inhaltsangabe: Einleitung: Im Rahmen dieser vorliegenden Diplom-Arbeit beschäftige ich mich mit dem Thema: "Überlegungen zur Entwicklung einer Corporate Identity für das Diakonische Werk". Mit dieser Arbeit möchte ich Bezug auf aktuelle Fragestellungen nehmen, die in den Kreisen von Freier Wohlfahrtspflege und Diakonie seit einiger Zeit diskutiert werden. Während meines organisationsorientierten Praktikums konnte ich einen tiefen Einblick in Strukturen, Organisation und Handlungsweisen einer Geschäftsstelle der Diakonie auf regionaler Ebene gewinnen. Dabei blieben mir, bei einem genaueren Beobachten der betrieblichen Abläufe und in der täglichen Auseinandersetzung mit den MitarbeiterInnen, strukturelle und organisationsbedingte Schwierigkeiten nicht verborgen. In Gesprächen mit dem Geschäftsführer, der sich bereits intensiv mit der benannten Sachlage befaßt hat, ergaben sich verschiedene Problembeschreibungen. Unter Betrachtung der aktuellen Situation (Organisation, Finanzierung, MitarbeiterInnen etc.) wurden Fragen nach einer zukünftigen Entwicklung von Diakonie und deren Arbeit gestellt, im Kleinen wie im Großen, auf regionaler wie auf bundesweiter Ebene. Welche Aufgaben hat das Diakonische Werk zu erfüllen? Wie kann neben der wertvollen Sozialarbeit auch der eigentliche Auftrag von Diakonie weitergetragen und veranschaulicht werden (Profilierung)? Wie kann Diakonie als ein christliches Unternehmen in unserer Zeit und für die Zukunft bestehen? Mit der Suche nach einer Corporate Identity - Unternehmensidentität - für das Diakonische Werk möchte ich versuchen, auf diese Fragen im folgenden eine Antwort zu geben. Gang der Untersuchung: Dabei werde ich im ersten Kapitel auf die Geschichte und die heutige Organisation mit allen ihren Aufgaben des Diakonischen Werkes eingehen. In einem zweiten Kapitel stelle ich die Entwicklung des Selbstverständnisses von Diakonie in der Vergangenheit und Gegenwart dar. Darauf aufbauend erfolgt die Darlegung der aktuellen Situat


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Product Details
  • ISBN-13: 9783838613789
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 6 mm
  • Width: 148 mm
  • ISBN-10: 3838613783
  • Publisher Date: 31 Mar 1999
  • Height: 210 mm
  • No of Pages: 94
  • Series Title: German
  • Weight: 136 gr


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