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Überlegungen einer Berufsbetreuerin zu Marketingmaßnahmen, Zielgruppen und Erschließung neuer Kundemärkte

Überlegungen einer Berufsbetreuerin zu Marketingmaßnahmen, Zielgruppen und Erschließung neuer Kundemärkte

          
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About the Book

Studienarbeit aus dem Jahr 2014 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 3,0, Steinbeis-Hochschule Berlin, Sprache: Deutsch, Abstract: Im folgenden Transfer-Dokumentations-Report möchte ich mich damit beschäftigen, welche Zielgruppen ich als Berufsbetreuerin ansprechen will und wie ich anhand des Marketingmix neue Kundenmärkte erschließen kann. Beginnen möchte ich mit einem kurzen Einblick in mein Einzelunternehmen und dessen Marketingmanagement. Im 3. Kapitel ziehe ich Parallelen zu meinem erlernten Wissen im Bereich Marketing. Danach möchte ich auf wissenschaftliche Ansätze eingehen und eine Marketingstrategie entwickeln, in der die Marktsegmentierung und der Marketingmix angewendet werden. Seit Januar 2013 arbeite ich als Berufsbetreuerin, selbstständig und ohne Angestellte. Ich bin eine Freiberuflerin- ich habe ein Gewerbe angemeldet, bin aber gewerbe- und umsatzsteuerbefreit. Meine tägliche Arbeit besteht darin, meine Betreuten in den mir zugeteilten Aufgabenkreisen, ausreichend und unter Einbezug ihres Willens, zu vertreten. Ich ordne meine Arbeit als Dienstleistung ein und muss mich somit jeden Tag aufs Neue mit dem Dienstleistungsmarketing auseinandersetzen, da die Herausforderung darin besteht, jeden Tag eine gute und gleichbleibende Arbeit abzuliefern. Das Problem ist allerdings, dass diese Arbeit nicht greifbar ist und viel auf die Kommunikation und somit auch auf ein gutes Miteinander zwischen den Dienstleistungsnehmern- den Betreuten, und mir beruht. Die Arbeit als Betreuerin ist aus diesem Grund sehr kommunikationssensibel, auch auf Grund des täglichen Umgangs mit sensiblen Daten der Betreuten, wie beispielsweise den Vermögenswerten oder gesundheitlichen Diagnosen. Am Anfang meiner Tätigkeit als Betreuerin sind meine Interessenten die Betreuungsbehörde, welche mich als Betreuerin vorschlägt und das Betreuungsgericht, welche mich zur Betreuerin bestellt. In einigen wenigen Fällen, zählen auch die Betreuten selbst zu den Inter


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Product Details
  • ISBN-13: 9783668129870
  • Publisher: Grin Publishing
  • Publisher Imprint: Grin Publishing
  • Height: 254 mm
  • No of Pages: 20
  • Series Title: German
  • Weight: 41 gr
  • ISBN-10: 3668129878
  • Publisher Date: 21 Jan 2016
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 1 mm
  • Width: 178 mm


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Überlegungen einer Berufsbetreuerin zu Marketingmaßnahmen, Zielgruppen und Erschließung neuer Kundemärkte
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Überlegungen einer Berufsbetreuerin zu Marketingmaßnahmen, Zielgruppen und Erschließung neuer Kundemärkte
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