Home > Society & social sciences > Education > History of education > ökonomischen Auswirkungen der individualisierten Medizin auf die pharmazeutische Branche: Eine Prognose auf Basis von Experteninterviews
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ökonomischen Auswirkungen der individualisierten Medizin auf die pharmazeutische Branche: Eine Prognose auf Basis von Experteninterviews

ökonomischen Auswirkungen der individualisierten Medizin auf die pharmazeutische Branche: Eine Prognose auf Basis von Experteninterviews

          
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About the Book

Inhaltsangabe: Einleitung: Die sogenannte individualisierte Arzneimitteltherapie löst nicht nur eine medizinische Revolution aus, sondern verändert auch die ökonomischen Gesetzmäßigkeiten der traditionellen, pharmazeutischen Industrie. Sie fordert und fördert ein neues Produkt- und Service-Portfolio, sie beschleunigt die Wertschöpfung, sie verlangt mehr Flexibilität, sie redefiniert Funktionen und Machtpositionen der Marktteilnehmer, sie erlaubt einen Differenzierungswettbewerb und verändert die Ressourcenzusammenstellungen und -allokationen quantitativ und qualitativ. All diese Faktoren ermöglichen den Unternehmen, die sich auf dieses junge Innovationsfeld einlassen, neue strategische Ausrichtungsmöglichkeiten und einen neuen Weg in einem von Verdrängungswettbewerb geprägten Markt. Dennoch bleiben in dieser jungen Branche erhebliche Unsicherheiten bestehen. Anhand von Forschungsfallbeispielen und Experteninterviews mit Beratungs-, Venture Capital-, Biotechnologie- und Pharmaunternehmen sowie Forschungsinstituten werden in dieser Arbeit die Marktmechanismen der zukünftigen pharmazeutischen Branche prognostiziert. Dabei werden insbesondere die Auswirkungen der individualisierten Arzneimitteltherapie auf den spezifischen Handlungsbedarf von zwei Unternehmenstypen dargestellt: - Internationale Pharmakonzerne und ihr Innovationsdefizit. - Biotechnologieunternehmen und ihr Größendefizit. Inhaltsverzeichnis: Inhaltsverzeichnis: 1.Einführung1 1.1Problemstellung und praktische Relevanz1 1.2Methodik und Gang der Arbeit2 2.Theoretische Fundierung4 2.1Die betriebswirtschaftliche Innovationsforschung4 2.2Ansätze zur Erklärung von Wettbewerbsvorteilen und Strategien5 2.2.1Die Industrieökonomie5 2.2.2Der Ressourcenansatz7 3.Die Empirische Untersuchung9 3.1Das Experteninterview als Untersuchungsmethode9 3.1.1Anforderungen an die Methode9 3.1.2Charakterisierung des Experteninterviews9 3.1.3Die Experten und ihre Unternehmen11 3.1.4Der Interview-Leitfaden12 3.2Du


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Product Details
  • ISBN-13: 9783838643977
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 9 mm
  • Weight: 217 gr
  • ISBN-10: 3838643976
  • Publisher Date: 07 Aug 2001
  • Height: 210 mm
  • No of Pages: 158
  • Series Title: German
  • Sub Title: Eine Prognose auf Basis von Experteninterviews
  • Width: 148 mm


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ökonomischen Auswirkungen der individualisierten Medizin auf die pharmazeutische Branche: Eine Prognose auf Basis von Experteninterviews
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ökonomischen Auswirkungen der individualisierten Medizin auf die pharmazeutische Branche: Eine Prognose auf Basis von Experteninterviews
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