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Öffentlichkeitsarbeit als pädagogisches Arbeitsfeld

Öffentlichkeitsarbeit als pädagogisches Arbeitsfeld

          
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About the Book

Inhaltsangabe: Einleitung: In dem gesamten wissenschaftlichen Theoriebestand werden keine Verbindungen zwischen dem Arbeitsfeld der Öffentlichkeitsarbeit und der pädagogischen Disziplin gezogen. Diese Situation ist schon ein wenig überraschend, wenn man bedenkt, daß eine fast 100jährige Tradition der Verknüpfung von psychologischen, pädagogischen Erkenntnissen und ökonomischen Fragestellungen besteht. Die vorliegende Arbeit prüft, ob pädagogische Erkenntnisse und Kompetenzen nicht auch wichtige und vielleicht sogar elementare Impulse für das Arbeitsfeld Öffentlichkeitsarbeit geben können. Diese Absicht erhält eine besondere Relevanz, da die einschlägige PR-Literatur bemängelt, daß die Ergebnisse anderer Wissensdisziplinen - als die für die Öffentlichkeitsarbeit klassischen - zu wenig Eingang in die Öffentlichkeitsarbeit finden und der Transfer zwischen Wissenschaft und Praxis in Bezug auf die Öffentlichkeitsarbeit auf dem Zufallsprinzip beruht. Von daher zeigt diese Arbeit systematisch auf, welche Verbindungen zwischen der Öffentlichkeitsarbeit und der Pädagogik bestehen und inwieweit der Public Relations Sektor von pädagogischem Wissen profitieren kann. Darüberhinaus erläutert die vorliegende Arbeit, welche Qualifikationen von einem Absolventen der Diplom-Pädagogik hinsichtlich seiner Eignung als PR-Professioneller erwartet werden können. Inhaltsverzeichnis: Inhaltsverzeichnis: Vorwort1 1.Einleitung in die Thematik der Arbeit3 2.Einordnung, Struktur, Aufgaben und Funktion der Öffentlichkeitsarbeit8 2.1Einführung in die Öffentlichkeitsarbeit und ihre Fragestellungen8 2.2Begriffsbestimmung der Öffentlichkeitsarbeit12 2.2.1Definition von Öffentlichkeitsarbeit12 2.2.2Öffentlichkeitsarbeit in der Abgrenzung zur Werbung14 2.2.3Öffentlichkeitsarbeit in der Abgrenzung zu Marketing16 2.2.4Öffentlichkeitsarbeit in der Abgrenzung zum Journalismus18 2.3Historische Entwicklung der Öffentlichkeitsarbeit19 2.4Ziele und Funktionen von Öffentlichkeitsarbeit21 2.5Tä


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Product Details
  • ISBN-13: 9783838646169
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Width: 148 mm
  • ISBN-10: 3838646169
  • Publisher Date: 14 Oct 2001
  • Height: 210 mm
  • No of Pages: 134
  • Series Title: German
  • Weight: 186 gr


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Öffentlichkeitsarbeit als pädagogisches Arbeitsfeld
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Öffentlichkeitsarbeit als pädagogisches Arbeitsfeld
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