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Évaluation des pratiques de gestion stratégique

Évaluation des pratiques de gestion stratégique

          
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About the Book

Le défi le plus important auquel sont confrontées la plupart des organisations aujourd'hui est de faire face à un marché saturé où les concurrents sont nombreux et les clients autonomes et informés. Les compagnies d'assurance, outre leur dynamisme, sont très vulnérables aux défis, avec un taux d'échec élevé, car elles supportent les risques inhérents à leurs activités et les risques qui leur sont transférés par le biais de l'assurance. Pour réussir dans l'environnement commercial, les compagnies d'assurance doivent mettre en place un système de gestion stratégique solide. La gestion stratégique, en tant que série de décisions visant à déterminer les objectifs à long terme, comprend les phases d'analyse de l'environnement, de formulation de la stratégie, de mise en oeuvre de la stratégie et de suivi et d'évaluation. EIC, le principal fournisseur de services d'assurance en Éthiopie, est l'une des organisations qui appliquent la gestion stratégique. Dans le cadre de cet ouvrage, une évaluation des pratiques de gestion stratégique de la compagnie a été réalisée. Des données qubtitatives et qulaitatives ont été utilisées pour entreprendre cette évaluation. Le livre est organisé en cinq chapitres.


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Product Details
  • ISBN-13: 9786205730461
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 88
  • Spine Width: 5 mm
  • Width: 152 mm
  • ISBN-10: 6205730464
  • Publisher Date: 22 Feb 2023
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 140 gr


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