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Zwischen Marktversagen Und Medienvielfalt: Medienmarkte Im Fokus Neuer Medienokonomischer Anwendungen

Zwischen Marktversagen Und Medienvielfalt: Medienmarkte Im Fokus Neuer Medienokonomischer Anwendungen

          
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About the Book

Kann es wirksamen Medienwettbewerb geben, oder versagt der Markt bei Medien? Welche Medienvielfalt bringt der Markt hervor? Dies sind Grundfragen der Medienokonomie, die in den Beitragen des vorliegenden Bandes im Rahmen neuer medienokonomischer Anwendungen untersucht werden. In Einfuhrungsartikeln nehmen Bruno S. Frey und Ulrich Saxer zur Verortung der Medienokonomie im Spannungsfeld zwischen Publizistik- und Wirtschaftswissenschaft Stellung. Marie Luise Kiefer analysiert die Rolle der Medien im neuen Kapitalismus. Zwei empirische Studien gehen der Frage nach, inwiefern das Verhaltensmodell des Homo oeconomicus auch auf Rezipienten und Journalisten anwendbar ist. Der Band dokumentiert eine Auswahl der Vortrage auf dem Workshop der Fachgruppe Medienokonomie in der Deutschen Gesellschaft fur Publizistik- und Kommunikationswissenschaft vom November 2002 in Zurich.


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Product Details
  • ISBN-13: 9783832905194
  • Publisher: Nomos Verlagsgesellschaft
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 0 mm
  • Weight: 700 gr
  • ISBN-10: 3832905197
  • Publisher Date: 05 Feb 2004
  • Height: 227 mm
  • No of Pages: 200
  • Series Title: Schriften Zur Medienwirtschaft Und Zum Medienmanagement
  • Sub Title: Medienmarkte Im Fokus Neuer Medienokonomischer Anwendungen
  • Width: 152 mm


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Zwischen Marktversagen Und Medienvielfalt: Medienmarkte Im Fokus Neuer Medienokonomischer Anwendungen
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