Home > Society & social sciences > Society & culture: general > Media studies > Zwischen Marketingtool und Manipulationsinstrument - Das, Bild'' im Zeitalter des Web 2.0: Fall Neda Soltan: Via Youtube und Twitter zum Symbol der Oppositionsbewegung im Iran
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Zwischen Marketingtool und Manipulationsinstrument - Das, Bild'' im Zeitalter des Web 2.0: Fall Neda Soltan: Via Youtube und Twitter zum Symbol der Oppositionsbewegung im Iran

Zwischen Marketingtool und Manipulationsinstrument - Das, Bild'' im Zeitalter des Web 2.0: Fall Neda Soltan: Via Youtube und Twitter zum Symbol der Oppositionsbewegung im Iran

          
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About the Book

Studienarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 1,70, Universität Passau (Lehrstuhl für Allgemeine Pädagogik), Veranstaltung: Ästhetische Bildung in der offenen Kinder- und Jugendarbeit, Sprache: Deutsch, Abstract: Schon im 15.Jahrhundert, also lange bevor man von einer Entwicklung hin zu einer multimedialen Bildgesellschaft sprechen kann, erkannte Erasmus von Rotterdam, dass, je weniger wir Trugbilder bewundern, desto mehr vermögen wir die Wahrheit aufzunehmen'' . Fünf Jahrhunderte später, also zu Beginn des 20.Jahrhunderts folgte dann der Übergang von der Bebilderung der Welt zu Welt der Bilder . Die explosionsartige Verbreitung der Fernsehtechnologie in den 60er Jahren lieferte dabei die technische Basis für die Transformation in Richtung einer Gesellschaft, die von der Omnipräsenz der Bilder geprägt ist. Heute leben wir in jenem visuellen Zeitalter, in dem Bilder die Autorität über unsere Vorstellungskraft besitzen und in dem wir unsere Lebensgewohnheiten nach dem Fernseher richten . Mitchell bezeichnete dieses Phänomen der stark visuell geprägten Rezeption und Interpretationsmodi einst als, pictoral turn'' . Sich nicht von den vorgefertigten Informations- und Interpretationsstrukturen beeinflussen, zu lassen ist allerdings kein leichtes Unterfangen in der Mediengesellschaft des 21. Jahrhunderts, in der die digitale Revolution die Möglichkeiten der Bildbearbeitung und Manipulation revolutioniert hat. Dabei macht sich nicht nur die Fernsehindustrie die Gier des menschlichen Bedürfnisses nach Konkretheit und Anschaulichkeit zu Nutze. In der kompletten Medienbranche herrscht ein regelrechter Bilderboom. Youtube ist mit durchschnittlich 65.000 neuen täglich hochgeladenen Videos und 100 Millionen täglich angesehenen Clips Weltmarktführer, und schon jetzt sind mehr Menschen in sozialen (Bild-)Netzwerken wie StudiVZ oder facebook organisiert als in Sportvereinen. Das Bild galt seit Beginn des


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Product Details
  • ISBN-13: 9783640850488
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 86 gr
  • ISBN-10: 3640850483
  • Publisher Date: 04 Mar 2011
  • Height: 210 mm
  • No of Pages: 56
  • Series Title: German
  • Sub Title: Fall Neda Soltan: Via Youtube und Twitter zum Symbol der Oppositionsbewegung im Iran
  • Width: 148 mm


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Zwischen Marketingtool und Manipulationsinstrument - Das, Bild'' im Zeitalter des Web 2.0: Fall Neda Soltan: Via Youtube und Twitter zum Symbol der Oppositionsbewegung im Iran
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