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Der Zusammenhang von Mitarbeiterzufriedenheit und Kundenzufriedenheit in der Wiener Szenegastronomie am Beispiel U4 Diskothekenbetriebs GmbH

Der Zusammenhang von Mitarbeiterzufriedenheit und Kundenzufriedenheit in der Wiener Szenegastronomie am Beispiel U4 Diskothekenbetriebs GmbH

          
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About the Book

Bachelorarbeit aus dem Jahr 2008 im Fachbereich Tourismus - Sonstiges, Note: 2, Fachhochschule für Wirtschaft Berlin (Tourismus Management), Sprache: Deutsch, Abstract: Der Zufriedenheit der eigenen Mitarbeiter wird nicht nur in der Gastronomie und Hotellerie immer größere Bedeutung zugeordnet. Verschiedenen Branchen haben in den letzten Jahren erkannt, dass der Mitarbeiter (vor allem im direkten Kundenkontakt) und der Grad seiner Zufriedenheit einen starken Einfluss auf die Qualitätswahrnehmung des Kunden im Moment der Leistungserstellung haben. Das moderne Marketing sieht den Mitarbeiter als internen Kunden an, der auch so versorgt und behandelt werden möchte. Deshalb kann die Mitarbeiterorientierung und dessen Förderung auch als internes Marketing bezeichnet werden, während das externe Marketing, durch seine klassischen Instrumente, die Verkaufsförderung und den Marktauftritt beschreibt. Den Grad, wie Mitarbeiterzufriedenheit die Kundenzufriedenheit beeinflusst und wie diese sich wieder um auf die "Gesundheit" eines Unternehmens auswirken kann, soll diese Arbeit aufzeigen. Auch die Auswirkungen von Mitarbeiterunzufriedenheit auf den Kunden wird erläutert. Die Analyse der Mitarbeiterzufriedenheit in der Wiener Szenediskothek U4 soll aufzeigen, dass die Zufriedenheit der Angestellten maßgeblich zum Unternehmenserfolg beiträgt und die "Pflege" der eigenen Mitarbeiter als eine der Hauptaufgaben des Managements anzusehen ist. Alle Begriffe, die in dieser Arbeit verwendet werden, wie Mitarbeiterzufriedenheit, Kundenzufriedenheit, Mitarbeiter, Kunden, Kollegen, etc. sind als geschlechtsneutral zu verstehen, d.h. es ist sowohl die männliche als auch die weibliche Form damit gemeint.


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Product Details
  • ISBN-13: 9783640227747
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3640227743
  • Publisher Date: 16 Dec 2008
  • Height: 210 mm
  • No of Pages: 72
  • Series Title: German
  • Weight: 104 gr


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