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Zukunftssicherung durch Innovation. Eine Fallstudie über die Herausforderungen im globalen Markt

Zukunftssicherung durch Innovation. Eine Fallstudie über die Herausforderungen im globalen Markt

          
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About the Book

Studienarbeit aus dem Jahr 2023 im Fachbereich VWL - Innovationsökonomik, Note: 1,3, SRH Fernhochschule, Sprache: Deutsch, Abstract: In einer Ära, die von kontinuierlichem Wandel und rascher Entwicklung geprägt ist, stehen Unternehmen vor der Herausforderung, sich stetig zu erneuern, um langfristigen Erfolg zu gewährleisten. In diesem dynamischen Umfeld sind Innovationen von entscheidender Bedeutung, um sich den veränderten Marktbedingungen anzupassen und Wettbewerbsvorteile zu erlangen. Die Zukunftsforschung eröffnet Unternehmen die Möglichkeit, nicht nur zukünftige Entwicklungen vorherzusehen, sondern aktiv an der Gestaltung dieser Zukunft teilzunehmen. Die vorliegende Fallstudie widmet sich einer traditionsreichen Schokoladenmanufaktur, die sich in einem hochpreisigen Segment durch die Herstellung von Pralinen, Schokoladen und Brotaufstrichen für Feinschmecker positioniert. Trotz des kontinuierlichen Wachstums des Unternehmens sehen sich die beiden Gründerinnen mit verschiedenen Herausforderungen konfrontiert. Neben dem Mangel an qualifizierten Arbeitskräften stellen auch globale Lieferketten für essentielle Rohstoffe wie Kakao und Zucker eine zentrale Problemstellung dar. Zusätzlich herrschen Meinungsverschiedenheiten bezüglich der zukünftigen strategischen Ausrichtung des Unternehmens, insbesondere in Bezug auf das Bild des zukünftigen Schokoladenliebhabers. Im Fokus dieser Arbeit stehen daher folgende Zukunftsfragen: Wie kann die Schokoladenmanufaktur den anhaltenden Mangel an Fachkräften bewältigen und gleichzeitig die hohe Qualität ihrer Produkte aufrechterhalten? Auf welche Weise können die Lieferketten für essentielle Rohstoffe wie Kakao und Zucker optimiert werden, um die Produktqualität zu verbessern und gleichzeitig die Kosten zu senken? Welche neuen Produkte oder Dienstleistungen kann die Schokoladenmanufaktur entwickeln, um sich von der Konkurrenz abzuheben und neue Kunden zu gewinnen? Die Erarbeitung möglicher Zukunftsszenarien bietet nicht nur Or


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Product Details
  • ISBN-13: 9783963556722
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 30
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3963556722
  • Publisher Date: 16 Feb 2024
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 50 gr

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