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Zukunftspapier Leitbild. Unternehmensleitbild. Erstellung und Unterschied zum Konzept

Zukunftspapier Leitbild. Unternehmensleitbild. Erstellung und Unterschied zum Konzept

          
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About the Book

Studienarbeit aus dem Jahr 2018 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,7, Fachhochschule der Diakonie GmbH, Sprache: Deutsch, Abstract: Ein Blick in die Wirtschaft lässt schnell erkennen, dass unsere Welt immer komplexer und dynamischer wird. Die Technologien entwickeln sich ungebremst weiter und verändern so unser gesamtes Leben. Durch die Medien ist es mittlerweile in Sekundenschnelle möglich, sich der Welt mit seinen Bedürfnissen mitzuteilen. Die Konkurrenz in der Wirtschaft wächst, um eine möglichst schnelle Bedürfnisbefriedigung zu ermöglichen. Ein Trend, der dabei in den letzten Jahren immer populärer wurde, ist das Leitbild. Es soll die Richtung vorgeben, in die das Unternehmen gehen will. Dadurch soll das Ziel ohne große Umwege erreicht werden können. Das Leitbild ist zukunftsorientiert und steht für Visionen und Wünsche. Viele Unternehmen, nach Bockhold (2014) seien es 86%, haben in den letzten Jahren begonnen ihr Unternehmensleitbild zu entwickeln. Diese Hausarbeit beschäftigt sich mit der Entwicklung eines Leitbilds und soll Aufschluss darüber geben, in wie fern sich das Leitbild von einem Konzept unterscheidet. Im ersten Kapitel wird daher das Konzept und seine Entwicklung näher erläutert. Es wird beschrieben, was es ist, welche Ziele es verfolgt und warum es so wichtig ist. Als nächstes wird das Leitbild beschrieben. Es wird ebenfalls auf die Definition, die Ziele und den Nutzen eingegangen.


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Product Details
  • ISBN-13: 9783668639607
  • Publisher: Bod Third Party Titles
  • Publisher Imprint: Grin Verlag
  • Height: 254 mm
  • No of Pages: 20
  • Spine Width: 1 mm
  • Width: 178 mm
  • ISBN-10: 3668639604
  • Publisher Date: 27 Feb 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 54 gr


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