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Zukunft des Standortes Innenstadt

Zukunft des Standortes Innenstadt

          
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About the Book

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Handel und Distribution, Note: 2,0, Universität zu Köln, Sprache: Deutsch, Abstract: Die Identität einer Stadt lebt aus der Beziehung zwischen "Dichte und Nutzungsvielfalt, dem Kontrast von Tradition und Moderne und dem Gegenüber von vertrautem Altbekannten und unerwartetem Neuen" . Diese Kraftfelder veränderten sich durch die ökonomische Entwicklung in den vergangenen Jahren, der öffentlichen Finanznot und den grundlegenden Entwicklungen im Handel. Die Aufzählung der Probleme, die die gegenwärtige Situation beschreiben - zunehmender Wettbewerb der Städte untereinander, Funktionsverlagerungen in die Peripherie, Versorgungsprobleme, Konzentrationsprozesse im Handel, unterlassene Investitionen, zunehmende Mobilität der Kunden, unzureichendes Parkplatzangebot, mangelnde Sicherheit und Sauberkeit, Verfall von Grundstückswerten, uneinheitliche Ladenöffnungszeiten, hohe Denkmalschutzauflagen - wird länger und länger. Immer mehr Rahmenbedingungen lassen eine prosperierende Zukunft der Innenstädte in weiter Ferne erscheinen. Entstanden sind vielfach innerstädtische Monokulturen, ohne eigene Identität, und damit für den Konsumenten beliebig austauschbar. Konsumenten, die in der Innenstadt einkaufen, suchen vor allem den Erlebniskauf, der sich besonders durch die Einkaufsatmosphäre ausdrückt. Aus dieser Problemsicht ergeben sich verschiedene Fragen, denen in dieser Arbeit nachgegangen werden soll: - Welche Faktoren beeinflussen die Einkaufstättenwahl des Konsumenten? - Welche Bedeutung und Probleme hat der Handel in der Innenstadt? - Welche Initiativen gibt es, um die Zukunft des Standortes Innenstadt zu sichern? - Wo liegen die Vor- und Nachteile der einzelnen Initiativen? - Welche Initiativen eignen sich zur Revitalisierung des Standortes Innenstadt? Das Ziel der Arbeit ist es, die verschiedenen Initiativen, die die Zukunft des Standorts Innenstadt sichern sollen, darzustellen und ihre Eignung zur Revitalisierung z


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Product Details
  • ISBN-13: 9783638943840
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3638943844
  • Publisher Date: 21 May 2008
  • Height: 210 mm
  • No of Pages: 60
  • Series Title: German
  • Weight: 91 gr


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