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Zukunft des Kfz-Markenbetriebs in Österreich: Was erwarten Kunden von einem progressiven Kfz-Markenbetrieb? Wie können diese Ansprüche erfolgreich bedient werden?

Zukunft des Kfz-Markenbetriebs in Österreich: Was erwarten Kunden von einem progressiven Kfz-Markenbetrieb? Wie können diese Ansprüche erfolgreich bedient werden?

          
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About the Book

Masterarbeit aus dem Jahr 2016 im Fachbereich BWL - Sonstiges, FHWien der WKW (FH-Wien der WKW), Veranstaltung: Wifi Salzburg MSc Bilanzbuchhaltung, Sprache: Deutsch, Abstract: Die konjunkturellen Schwankungen der letzten Jahre fordern die Unternehmen der Automobilbranche bis an die Grenzen ihrer Leistungsfähigkeit. So konnte zwar der massive Nachfragerückgang in den letzten Jahren wieder aufgefangen werden, trotzdem müssen die Unternehmen mehr denn je mit attraktiven Produkten bzw. Leistungen überzeugen. Die österreichische Automobilwirtschaft ist derzeit nicht zu bewundern. Es sind nicht nur die Neuzulassungen gesunken, sondern auch das Geld bringende Aftersalesgeschäft zurückgegangen. "Wenn man bedenkt, dass viele Autohäuser nur durch das Aftersalesgeschäft überhaupt Profit erwirtschaften und mit Umsatzrenditen von unter einem Prozent arbeiten, dann muss man sagen: Jetzt geht's ans Eingemachte. Denn wenn für die mittelgroßen Betriebe dieses finanziell so nötige Fundament wegfällt, wird es in den heimischen Werkstatthallen ganz schnell finster". Durch den im Neuwagengeschäft zunehmenden Preisnachlasskampf der Konkurrentinnen und Konkurrenten, ist für die Erwirtschaftung von Deckungsbeitrag der Servicebereich von großer Bedeutung. Jedoch werden diese Serviceleistungen von den Fahrzeugherstellerinnen und Fahrzeugherstellern immer mehr standardisiert. Dies erschwert wiederum die Unterscheidung der Mitbewerberinnen und Mitbewerber. Die Differenzierung durch den Preis wird durch regional übliche Stundensätze verhindert. Durch den Familiensinn wirtschaften die kleinen KFZ-Betriebe (bis zu sieben Mitarbeiterinnen oder Mitarbeiter) noch am effektivsten. Die großen Unternehmen bekommen durch ihren soliden Unternehmensaufbau diesen Wandel kaum zu spüren. Gefahr droht für die mittelständischen Betriebe. In diesen Betrieben ist die Geschäftsführerin bzw. der Geschäftsführer meist in der Werkstatt tätig. Durch ihre Größe fällt aber ein entsprechender administrativer Aufwa


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Product Details
  • ISBN-13: 9783668289604
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 15 mm
  • Weight: 349 gr
  • ISBN-10: 3668289603
  • Publisher Date: 05 Sep 2016
  • Height: 210 mm
  • No of Pages: 264
  • Series Title: German
  • Sub Title: Was erwarten Kunden von einem progressiven Kfz-Markenbetrieb? Wie können diese Ansprüche erfolgreich bedient werden?
  • Width: 148 mm


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Zukunft des Kfz-Markenbetriebs in Österreich: Was erwarten Kunden von einem progressiven Kfz-Markenbetrieb? Wie können diese Ansprüche erfolgreich bedient werden?
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Zukunft des Kfz-Markenbetriebs in Österreich: Was erwarten Kunden von einem progressiven Kfz-Markenbetrieb? Wie können diese Ansprüche erfolgreich bedient werden?
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