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Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business

Zero Transaction Cost Entrepreneur: Powerful Techniques to Reduce Friction and Scale Your Business

          
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About the Book

For many business professionals, the daily "to-do" list is hard enough to stay on top of, let alone coming up with the "big ideas" necessary to take their company--or a whole economy--to the next level. But if coming up with those ideas--or finding startups that do--is your job, then The Zero Transaction Cost Entrepreneur is an absolute must-listen for you. In this book Dermot Berkery shares the key ingredient successful businesses have in common: Smart transaction cost economics. Simply put, these businesses lower or eliminate transaction costs for their customers. Here's just one of the real-world examples you'll find within: Blockbuster Video scored big by making movies easily available to rent; that's a reduction in a transactional cost. Netflix then removed another transaction cost--a trip to the store--sending DVDs through the mail. They tackled other transaction costs--limited choice and wasted time--by moving to streaming. In this book, you'll discover how transaction cost economics can work for you, in chapters that include: Why Do Other People Come Up with All the Brilliant Ideas?; The 8 Major Categories of Transaction Costs; Makers of Products Need to Transform them into Services; Why Are Transaction Costs Falling Rapidly Right Now?; and The Trifecta of Accelerators: Idle Assets, the IoT, and Marginal Cost Pricing.


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Product Details
  • ISBN-13: 9798212930444
  • Publisher: McGraw Hill-Ascent
  • Publisher Imprint: McGraw Hill-Ascent Audio
  • Edition: Unabridged edition
  • Returnable: N
  • ISBN-10: 8212930440
  • Publisher Date: 29 Aug 2023
  • Binding: CD-Audio
  • Language: English
  • Sub Title: Powerful Techniques to Reduce Friction and Scale Your Business


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