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Zeitung und Internet: Internetstrategien der Lokal- und Regionalpresse - medienökonomische und publizistische Ansätze mit Fallbeispielen

Zeitung und Internet: Internetstrategien der Lokal- und Regionalpresse - medienökonomische und publizistische Ansätze mit Fallbeispielen

          
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About the Book

Studienarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Note: 1,0, Universität Erfurt (Seminar für Medien- und Kommunikationswissenschaften), Veranstaltung: E-Paper, Weblogs, Online: Warum Printmedien dennoch eine Zukunft haben, Sprache: Deutsch, Abstract: Die Nutzung des Internet nimmt zu, während die Nutzung der Zeitung stagniert. Gleichwohl ist das Image der Tageszeitung nach wie vor gut. Man verbindet mit der Zeitung Qualität, Seriosität, die Vermittlung von Wissen mittels Informationen. Heutzutage wird gebloggt, gepodcastet und gechattet. Das Internet liefert eine ständige Aktualität, Multimedialität und Interaktivität. Was muss die deutsche Zeitung im Internet unternehmen, um erfolgreich zu sein? Diese Arbeit möchte diese Frage beantworten und Strategiemodelle insbesondere für die Lokal- und Regionalpresse vorstellen. In diesem Zusammenhang ist "unternehmen" jedoch natürlich zunächst einmal als betriebswirtschaftliches Handeln aufzufassen. Es gibt medienökonomische Internetstrategien und kommunikationswissenschaftliche bzw. publizistische Internetstrategien. Nach einer kurzen Vorbemerkung wird in dieser Arbeit jedoch zunächst erläutert, wie die Motive von Zeitungsverlagen im Internet eigentlich aussehen, zusätzlich wird nach den angewandten Strategien fragt. Abschnitt 2 widmet sich dann der betriebswirtschaftlichen Perspektive. Ein Augenmerk liegt dabei auf der Content-Cooperation (3.2), den Business-Modellen für redaktionelle Onlineangebote (3.3) mit Fokus auf den Finanzierungsstrategien (3.3.1) und der These von Breyer-Mayländer, dass man der Herausforderung des Internets mit dem freien Wettbewerb der Verlagsprodukte begegnen sollte (3.4). Abschnitt vier widmet sich hingegen der kommunikationswissenschaftlichen Perspektive. Hier wird der Schwerpunkt auf die Verknüpfung zwischen Print und Online und der sogenannten Cross-Media-Strategie gelegt (4.1). Außerdem wird die Content-Strategie mit einem Aug


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Product Details
  • ISBN-13: 9783640164370
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 77 gr
  • ISBN-10: 3640164377
  • Publisher Date: 14 Sep 2008
  • Height: 210 mm
  • No of Pages: 50
  • Series Title: German
  • Sub Title: Internetstrategien der Lokal- und Regionalpresse - medienökonomische und publizistische Ansätze mit Fallbeispielen
  • Width: 148 mm


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