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Youtube pour le business. Tout ce que tu as besoin de savoir

Youtube pour le business. Tout ce que tu as besoin de savoir

          
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About the Book

Des millions de personnes utilisent YouTube chaque jour. Pourquoi ne pas y poster une vidéo faisant la promotion de vos produits ou de vos idées ? Ce livre explique comment faire d'une vidéo YouTube un outil de marketing actif.
Ce n'est pas seulement une description et un guide, mais une instruction étape par étape: de l'élaboration d'une stratégie pour la présence de l'entreprise sur YouTube, la création, l'édition et la publication de vidéos, le suivi de leur efficacité à la gestion des ventes résultant des vues. Efficacité maximale avec un coût minimum !
Le marketing YouTube est peu coûteux et convient aux entreprises allégées de toutes tailles.
YouTube est un site où vous pouvez trouver des vidéos de tous les types imaginables. Il y a des vidéos de chats parlants, de groupes de rock indépendants, de comédiens, de blagues farfelues, de publicités télévisées vintage, de comédies musicales étudiantes, de vidéos personnelles, de clips d'actualités, de vlogs personnels et à peu près n'importe quoi. Les utilisateurs ont déjà téléchargé des millions de clips, et tout le monde peut les regarder dans leur navigateur sans rien payer pour cela.
La plupart des vidéos YouTube sont des vidéos amateurs, non professionnelles, produites avec des webcams basiques ou des caméscopes grand public - et cela ne pose aucun problème puisqu'il s'agit d'une vidéo personnelle. Mais YouTube a une part croissante de clips plus professionnels, dont beaucoup sont conçus pour servir ou promouvoir des produits, services ou entreprises individuels.
C'est vrai: les entreprises, grandes et petites, ont découvert YouTube. En fait, YouTube est devenu un nouveau support pour le marketing en ligne: si votre entreprise a une composante en ligne, vous pouvez (et devez) la promouvoir avec des vidéos YouTube.


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Product Details
  • ISBN-13: 9798472760782
  • Publisher: Independently Published
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 476 gr
  • ISBN-10: 8472760782
  • Publisher Date: 07 Sep 2021
  • Height: 229 mm
  • No of Pages: 354
  • Spine Width: 19 mm
  • Width: 152 mm


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