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YouTube para negocios. Todo lo que necesitas saber

YouTube para negocios. Todo lo que necesitas saber

          
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About the Book

Millones de personas usan YouTube todos los días. ¿Por qué no publicar un video promocionando sus productos o ideas? Este libro explica cómo hacer de un video de YouTube una herramienta de marketing activa.
No es solo una descripción y una guía, sino una instrucción paso a paso: desde desarrollar una estrategia para la presencia de la empresa en YouTube, crear, editar y publicar videos, rastrear su efectividad hasta administrar las ventas resultantes de las vistas. ¡Máxima eficiencia con el mínimo coste!
El marketing de YouTube es de bajo costo y es adecuado para empresas esbeltas de todos los tamaños.
YouTube es un sitio donde puedes encontrar videos de todo tipo imaginable. Hay videos de gatos que hablan, bandas de rock independientes, comediantes, chistes extravagantes, anuncios de televisión antiguos, musicales de estudiantes, videos caseros, clips de noticias de última hora, vlogs personales y casi cualquier cosa. Los usuarios ya han descargado millones de clips y todos pueden verlos en su navegador sin pagar nada por ellos.
La mayoría de los videos de YouTube son de aficionados, no profesionales, producidos con cámaras web básicas o videocámaras de consumo, y esto no representa ningún problema, ya que se trata de un video personal. Pero YouTube tiene una proporción cada vez mayor de clips más profesionales, muchos de los cuales están hechos para servir o promover productos, servicios o empresas individuales.
Así es: empresas grandes y pequeñas han descubierto YouTube. De hecho, YouTube se ha convertido en un nuevo medio para el marketing en línea: si su empresa tiene un componente en línea, entonces puede (y debe) promoverlo con videos de YouTube.


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Product Details
  • ISBN-13: 9798472973960
  • Publisher: Independently Published
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 462 gr
  • ISBN-10: 8472973964
  • Publisher Date: 08 Sep 2021
  • Height: 229 mm
  • No of Pages: 344
  • Spine Width: 18 mm
  • Width: 152 mm


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