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Youtube Marketing Power: How To Use Video To Find More Prospects, Launch Your Products, And Reach A Massive Audience

Youtube Marketing Power: How To Use Video To Find More Prospects, Launch Your Products, And Reach A Massive Audience

          
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About the Book

YouTube is one of the world's most popular websites--which makes it one of the best marketing tools on the planet.

Jason G. Miles, the author of Pinterest Power and Instagram Power, shows you how to get up and running on YouTube and offers best practices for using it to drive traffic to websites to increase sales. YouTube Marketing Power provides expert tips on how to design a powerful YouTube strategy.

LEARN HOW TO:
Make great videos--quickly and easily
Build brand loyalty with powerful videos
Drive traffic and revenue to your existing business
Advertise on YouTube
Monetize your YouTube work

This fast-paced but highly detailed guide reveals why companies frequently fail at YouTube marketing and how you can succeed by avoiding the same mistakes.

About the Author

JASON G. MILES is the author of Pinterest Power and Instagram Power. Cofounder and marketer at Liberty Jane Clothing, he serves as vice president for advancement at Northwest University, where he is responsible for enrollment marketing, branding, alumni relations, and fund-raising.



Table of Contents:
• Acknowledgments • Introduction Part 1 THE POWER OF YOUTUBE Chapter 1 YouTube Marketing Power Chapter 2 24 Business Benefits of YouTube Marketing Chapter 3 Why Companies Fail at YouTube Marketing Part 2 GETTING STARTED SUCCESSFULLY Chapter 4 There Are Only Two Reasons People Will Watch Your Video Chapter 5 Defining Your Style Chapter 6 Seven Ways to Get Your Videos Done Chapter 7 Partnering with Vloggers Chapter 8 Mastering the Three On-Screen Formats Chapter 9 Mastering the Three Off-Camera Video Formats Part 3 THE SUCCESSFUL SETUP Chapter 10 YouTube Channel Setup and Best Practices Chapter 11 Uploading Videos to YouTube Part 4 SOCIAL STRATEGIES ON YOUTUBE Chapter 12 YouTube: The Social Network Chapter 13 The Grand Opening of Your Shiny New YouTube Attraction Chapter 14 YouTube Contests That Rock Chapter 15 YouTube for Charities Part 5 GENERATING REVENUE ON YOUTUBE Chapter 16 Driving Traffic Chapter 17 Driving Results via Analytics Chapter 18 Advertising on YouTube Chapter 19 Monetizing Your YouTube Work • Conclusion • Index


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Product Details
  • ISBN-13: 9789339214197
  • Publisher: Tata McGraw-Hill Education
  • Binding: Paperback
  • No of Pages: 256
  • ISBN-10: 9339214196
  • Publisher Date: Aug. 2014
  • Language: English

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