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YouTube Broadcast Yourself: Le début de la révolution vidéo sur Internet

YouTube Broadcast Yourself: Le début de la révolution vidéo sur Internet

          
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About the Book

Un guide pratique et accessible pour comprendre YouTube et sa stratégie d'entreprise Depuis sa création en 2005, YouTube connaît une constante évolution, couplée d'un succès toujours grandissant. Le site de partage et distribution de contenus vidéo en ligne doit sa prospérité à son caractère innovant et gratuit, mais aussi à la révolution qu'il a déclenchée dans le paysage audiovisuel mondial. Rapidement racheté par le géant Google, YouTube pourrait revoir son modèle économique, notamment en rendant son accès payant, afin de maintenir sa position actuelle de leader dans son domaine. Ce livre vous aidera à - Tout savoir sur YouTube, ses fondateurs et leur projet - Découvrir l'évolution de ce site de vidéo en streaming - Mieux cerner la stratégie et les mutations de l'entreprise - Et bien plus encore ! Le mot de l'éditeur: Avec l'auteure, Charlotte Bouillot, nous avons cherché à présenter aux lecteurs l'histoire de YouTube depuis sa création en 2005 ainsi que les raisons de son succès colossal. Laure Delacroix À PROPOS DE LA SÉRIE 50MINUTES Business Stories La série Business Stories de la collection 50MINUTES propose des documents qui invitent tous les curieux à réfléchir et à s'inspirer des plus grandes entreprises qui ont marqué notre histoire ou qui participent au paysage économique actuel. Nous avons conçu la collection Business & Economics en pensant aux nombreux professionnels obligés de se former en permanence en économie, en management, en stratégie ou en marketing. Nos auteurs combinent des éléments de théorie, des pistes de réflexion, et, pour certains sujets, des études de cas et de nombreux exemples pratiques pour permettre aux lecteurs de développer leurs compétences et leur expertise.


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Product Details
  • ISBN-13: 9782806277312
  • Publisher: 50minutes.Fr
  • Publisher Imprint: 50minutes.Fr
  • Height: 203 mm
  • No of Pages: 42
  • Spine Width: 2 mm
  • Weight: 54 gr
  • ISBN-10: 2806277310
  • Publisher Date: 02 May 2016
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Sub Title: Le début de la révolution vidéo sur Internet
  • Width: 127 mm


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