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Your Buyer's Brain: Find Out Why They Buy or Don't Buy Your Stuff: Find Out Why They Buy or Don't Buy Your Stuff

Your Buyer's Brain: Find Out Why They Buy or Don't Buy Your Stuff: Find Out Why They Buy or Don't Buy Your Stuff

          
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About the Book

Understanding your customers on an emotional level is one of the keys to building the types of lasting relationships that ensure your business success. Understanding things like the way your customers think, what they value, what they struggle with, and what comes easily to them are all critical parts of figuring out what makes them tick. And, when you understand how and when your prospects make buying decisions, you're halfway towards converting them to customers. Marketing is all about positioning your products and services so that they are in front of the right people at the right time in the buying process. It's about charting your prospects' journey, starting at the point before they even know they need something like what you have to offer. The journey ends when those prospects decide to buy. You want to make sure those prospects become YOUR customers, not your competitors'. And, you want to make sure that the journey doesn't end there. It continues along as you build deeper relationships and a loyal base of customers. Sound like a huge task to undertake? It's certainly not a quick and easy one, but it's the foundation of any good marketing plan. And don't worry. There is far more information out there than you can imagine that will help you chart the buying journey and understand your customers. There are analytics tools for determining how people are finding your site, what they're doing once they get there, and how long they stay. You can also learn a bit about your audience based on some key demographics like geographic region. All the information you gather will help you create a profile of your "ideal customer." This is the person who perfectly fits your business model. It's the customer who buys from you consistently, is good to work with, and stays loyal for many years.


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Product Details
  • ISBN-13: 9781535281348
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 226 mm
  • No of Pages: 40
  • Series Title: English
  • Weight: 68 gr
  • ISBN-10: 1535281340
  • Publisher Date: 19 Oct 2018
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 150 mm


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