Traditional selling techniques - frequently taught at seminars and on late-night cable television - are the norm in professional selling, but just about everyone in sales today agrees that these antiquated techniques simply don't work. Every sales prospect has heard the old techniques countless times before, and most know what a salesperson is going to say even before the presentation begins! That's why prospects can so easily control a sales call - and destroy the salesperson's self-esteem in the process. Prospects never controlled David Sandler or anyone who masters his groundbreaking selling techniques. In 'You Can't Teach a Kid to Ride a Bike at a Seminar,' you learn to master the seven key sales principles of the Sandler Selling System - and how and when to use them. You don't have to be subservient, forfeit your self-esteem, or fake enthusiasm about your product or service. And you never have to lie! In this remarkable guide in hand you wil learn: * How to conquer the 'selling dance' that always occurs betwen salesperson and prospect * How to condition yourself for a sucessful career in sales, regardless of what you sell * Why the prospect can mislead you and what you can do about it * Why seminars are a quick fix that's good for only a day or two, and how ongoing reinforcement training is the key to success And much more! Review Sandler's new book engagingly captures his nururing energy as a great student of human behaviour, all of which results in a fabulous system of what drives people to buy products. The step by step approach results in a usable, practical guide to raise everyone's level of professional selling. --Dr. Ralph A. Sair, Founder, Sairco, Inc.

David Sandler's sales principles are the best. This book, packed with powerful, revolutionary ideas, will take its place on bookshelves everywhere alongside classics in the field such as 'Think and Grow Rich!' 'The Greatest Salesman in the World,' and 'How to Win Friends and Influence People.' --Richard S. Newcombe, President and CEO, Creators Syndicate

David Sandler's book is excellent and long overdue, for both sales people and sevice/support people. Our payoff for universally integrating the Sandler System into our culture over the last twelve months has been tremendous. Affinitec has seen a 260 percent increase in individual sales rep performance! We have adopted the communication skills Sandler teaches in our support organization, also with great success. --R. Scott Davis, President, Affinitec CorporationDavid Sandler's sales principles are the best. This book, packed with powerful, revolutionary ideas, will take its place on bookshelves everywhere alongside classics in the field such as 'Think and Grow Rich!' 'The Greatest Salesman in the World,' and 'How to Win Friends and Influence People.' --Richard S. Newcombe, President and CEO, Creators SyndicateDavid Sandler's book is excellent and long overdue, for both sales people and sevice/support people. Our payoff for universally integrating the Sandler System into our culture over the last twelve months has been tremendous. Affinitec has seen a 260 percent increase in individual sales rep performance! We have adopted the communication skills Sandler teaches in our support organization, also with great success. --R. Scott Davis, President, Affinitec Corporation About the Author In the world of professional selling, David H. Sandler, founder of the Sandler Sales Institute, (now Sandler Training) and creater of the unique Sandler Selling System, wsa a hunter and a killer. His weapons were honesty and wit, incisive intellect and a fundamental grasp of human nature. He died in 1995, but his legacy lives on through the more than 225 Sandler Training franchisees teaching the Sandler Selling System throughout the world.