Home > History & Humanities > History > History: theory & methods > Writing Business Letters Which Get the Business: A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions for Making Business Letters More Interesting and Efficient (Classic Reprint): A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions for Making Business Letters More Interesting a
Writing Business Letters Which Get the Business: A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions for Making Business Letters More Interesting and Efficient (Classic Reprint): A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions for Making Business Letters More Interesting a

Writing Business Letters Which Get the Business: A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions for Making Business Letters More Interesting and Efficient (Classic Reprint): A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions for Making Business Letters More Interesting a

          
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Excerpt from Writing Business Letters Which Get the Business: A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions for Making Business Letters More Interesting and Efficient

The prospect is invited to come to the store, inspect the device and to bring the Check with him that it may befilled out and exchanged as may then be agreed. All this acts as a teaser. It stimulates study of the printed matter about the device and brings in a steady stream of busy men who want to know more about the check and the de vice. Its merits are fully explained and if he buys, the binding money-back guarantee is written for the amount of the purchase and the same amount IS filled IN the blank spaces OF the check and the check then exchanged for the That's all - but the plan brings the prospect to your store, where you have an opportunity of selling him not merely this one device about which you center the campaign, but beget in his brain the desire to buy many other things you may demonstrate. He is your friend, for you have shown him something new - you have shown him you possess ideas and that you have faith in the goods you sell.

The stridently clamorous letter knocks your prospect's eye out - he raises his guard against it. You come at him with too much impact. The way to batter down a guard is to snuggle up inside of it. Contact accomplishes more than impact. Get under the hide and get results!

About the Publisher

Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com

This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.


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Product Details
  • ISBN-13: 9780331856132
  • Publisher: Forgotten Books
  • Publisher Imprint: Forgotten Books
  • Language: English
  • ISBN-10: 0331856131
  • Publisher Date: 23 Apr 2018
  • Binding: Hardback


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Writing Business Letters Which Get the Business: A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions for Making Business Letters More Interesting and Efficient (Classic Reprint): A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions for Making Business Letters More Interesting a
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Writing Business Letters Which Get the Business: A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions for Making Business Letters More Interesting and Efficient (Classic Reprint): A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions for Making Business Letters More Interesting a
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Writing Business Letters Which Get the Business: A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions for Making Business Letters More Interesting and Efficient (Classic Reprint): A Group of Six Special Articles in Each of Which Are Contained Very Practical and Helpful Suggestions for Making Business Letters More Interesting a

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