In three chapters, Write It, Speak It: Writing a Speech They'll Applaud, gives you the tools you need to produce a more effective, powerful, and memorable speech. Chapter 1 discusses the rules and good practices of all effective writing. With that foundation set, Chapter 2 sets out the ways in which speech writing differs from other forms of writing, and how spoken language allows you to make your words come alive. Chapter 3 provides you with techniques to write more powerful and memorable speeches through storytelling, timing, and rhetorical devices.Tom Pfeifer has been a professional communicator for more than 30 years. In Write It, Speak It, he uses research and personal stories to show how you can write speeches they'll applaud.
About the Author: Tom Pfeifer may not have been born a writer, but he has been carrying a pad of paper and writing utensils in his pockets since he was seven years old. After collecting a shoebox full of rejection slips for a series of failed short stories, Tom embarked on a 15-year journalism career in Southern California, where he won awards from The Associated Press, United Press International, and others for individual writing and group coverage. During his journalistic career, he stood on a dam that was in danger of collapsing, landed in a helicopter on a warship rocking in the Pacific Ocean, crawled through a warehouse as aftershocks from the Northridge Earthquake shook the ground violently, walked on petroleum-stained rocks in Alaska's Prince William Sound in the wake of the Exxon Valdez disaster, and witnessed five living presidents dedicate Ronald Reagan's presidential library. He then moved to the nation's capital to serve as a congressman's press secretary and communications director. There, he communicated his boss's role in the impeachment of President Bill Clinton, the aftermath of 9/11, numerous terrorism hearings, and the release of journalist James Foley from Libya strongman Moammar Ghadafi. In September 2013, he founded Consistent Voice Communications, LLC, where he serves as Managing Partner and helps small businesses, associations, and individuals Communicate for Success! through clear, concise, and consistent messaging. As a congressional communicator, Pfeifer wrote numerous speeches-for other people. But he was too terrified to stand before an audience himself and try to say anything coherent. He joined a Toastmasters club in March 2012, knowing he would have to speak before groups as an entrepreneur. Now he speaks regularly on effective communication techniques. His book, Write It, Speak It: Writing a Speech They'll Applaud, was published in spring 2016. You can reach him at Tom@YourConsistentVoice.com.