YOUR LISTENER. YOUR READER. YOUR WORDS. Are these a match? And if not, why not? ARE YOU REACHING your AUDIENCE? There are 5 FILTERS we wear when we seek to communicate, meaningfully, from our core; when our MESSAGE MATTERS, it's important to get this right: to ALIGN our words, tone, and intent with the way our listener hears us. This does not mean that we pander to our reader. Rather, it means that we pause, we step away from the computer long enough to discern; what is the FILTER WE WEAR when we speak, write, or compose a message to be heard? And when we have that straight; we can align the way we write, speak or present with WHO WE ARE; and then we will be in a much better position to reach our reader. Because our reader--our IDEAL READER--has on the same filter we do. They are just waiting to hear what we have to say, with open ears! They want to hear it and they might even benefit from hearing it. This is our audience. And we are their writer, speaker or presenter. It's a MATCH! These FIVE FILTERS align with our spiritual gift, as found in Ephesians 4:11. They are the gift of the Teacher, who writes and speaks and presents like A SCHOLAR. They and their audience both need to know the sources they use are credible; that they can trust what's on offer. This is very important to THIS TYPE of writer and reader duo. Next, is the gift of the Pastor, which aligns perfectly with the SOCIAL CONNECTOR type of communicator; they are all about reaching the heart through storytelling. And so, the formats that 'work' for them are different than those that work for the Scholar. It's the same with the Evangelist/CHANGE AGENT, and the Apostle/ADVENTURER, and the Prophet/MYSTIC type of writer/reader combo. Each gift informs the WAY WE COMMUNICATE. And the way we communicate informs the filters we have on, when we seek to speak from our core, to reach our audience in a meaningful way. This book is full of descriptions, and check-lists. It's a how-to book that will better equip YOU to reach YOUR IDEAL AUDIENCE. And this is not for the few, it's for the many: we each have a gift. I have another book that focuses on these spiritual gifts alone: it's called "5 Navigators, aligning with your God-given spiritual gift." It is for anyone exploring closer vocational alignment. This book, "Write to be Read, Speak to be Heard" is very much for COMMUNICATORS. It draws on my experience not only with spiritual formation and alignment, but with my days as a community reporter, communications consultant, writing instructor and professional freelancer. So, please if you wish to write to be read or speak to be heard, consider checking out this book. It's part of a series that I have been working on for several years, in an attempt to serve from my core, align with my gift, and reach my audience with a meaningful message. For more, please visit - www.daynamazzuca.com