Part memoir, part business book and with a focus on women and wine, this is an in the trenches book about how Charlton rebuilt her winery as told through some hilarious stories using zany antics and off-the-wall guerilla marketing. Light up that entrepreneurial gene inside you as she shares, throughout this book, her own "Working Girl" approach to business. Including her constant focus and passion for her customers, without whom there is no business.
Sixteen years ago Kathy Charlton made a hard right turn, the new owner of a bankrupt winery, knowing nothing about running a small business, nor wine other than she liked her red wine served cold, sometimes over ice if she was in a hurry.
Gone was the security of her 25-year corporate career. Semiconductors to Grapes while not a natural career path helped unveil the entrepreneur gene inside her. That gene went on steroids and marketing became her middle name.
"I took every wine-pouring gig I could get to get my name out there. Even poured in a funeral home with my wine displayed in a "stainless steel casket". Local wineries told me to shut down; my business reputation damaged beyond repair and I'd never make it with no experience . . . . . . well, maybe not a smart personal trait on my part but never tell me I Can't Do It."
Sipping wines at sunset it wasn't . . . as Charlton details battling everything from a leaking septic system that shut the winery down, exploding wine presses, shortchanged bottle inventory, and a now-legendary lawsuit to halt her business by the United States Olympic Committee.
How did she do it? Well, that's where the hard work and yes, the fun began as Charlton (with no background in the wine industry) takes a winery with little name-recognition and massive quality issues and parlays it into an award-winning operation with double-gold medals to prove it.
So, pour yourself a glass of wine and put your feet up. This Working Girl has a story to tell you -- from Behind the Cellar Door.
About the Author: Working Girls - Women Supporting Women. 100% of Royalties will be donated to Planned Parenthood
Kathy Charlton worked for the high-tech giant, Texas Instruments, for 25 years. A born entrepreneur, she earned a reputation as a highly effective manager by "making things happen". Recognized early on for her abilities to get to the bottom of a problem, analyze it and come up with a workable solution, Fast, it wasn't long before her assignments moved outside her comfort zone of finance into the business sectors.
Then in 1999, life threw Charlton a bankrupt winery in Port Angeles, Washington. The opportunity to turn the business around lent itself to Charlton's skills and experience and set her enthusiasm on fire (though she had no wine industry expertise). She jumped on an early retirement package in 2001, packed-up her Dallas home, and together with her husband headed north to begin an exciting second career at the age of 51.
Bucking tradition Charlton rolled-up her sleeves and began to rebuild her winery. Driven by a personal motto of "out of sight, out of mind, out of business," marketing became her middle name sparking a new passion for "off-the-wall" marketing. Women and wine became the platform to reinvent the winery through creative labeling, philanthropic initiatives in support of women, and a series of ongoing unique winery events that piqued the interest of consumers, industry players and the media.
Women for WineSense awarded Charlton a Rising Star Award at the National Women's Wine Competition for innovative marketing, inspiring women in the wine business and the development of a tier of philanthropic programs focused on helping women and families. This was their first award recognizing Women in Wine outside of California.
Again, jumping into uncharted waters in 2012, Charlton took over operations part-time for Target Focus Training (TFT) which provided a full-spectrum of self-protection training. She spearheaded the launch of the founder, Tim Larkin's, new NY Times Bestseller book, Survive the Unthinkable, A Total Guide to Women's Self-Protection. Charlton's passion was to get this life-saving information into the hands of women around the country.
Charlton along with her husband, formerly the marketing director and partner in TFT, will share their marketing and business expertise with other small businesses through their blog and mastermind groups.