If you think branding is just about your logo or your website, then think again!
Why is your brand so important? With a good consistent brand you can increase your reputation, set yourself apart from your competition, create trust and add value to your business.
'Work your Quirks' shows you what personal branding is really all about. It is full of essential information, tips and tricks to help you create a sparkling brand that is uniquely YOU.
In this book you will learn how to:
- Build your brand around you, your goals and expertise.
- Stand out from your real competition.
- Use social media to enhance your professional brand.
- Network successfully, authentically and with confidence
- Improve your wardrobe and the top to toe visuals of Brand-YOU
- Keep your brand sparkling and meet new challenges with ease
"A timely and highly relevant book for anyone that wants to be known, liked and trusted" Penny Power OBE
About the Author: Lily Mensah's career in branding and client facing communication spans over 20 years, the last 15 of which have taken her as far as Accra, London and the Space Coast in Florida. She's the Managing Director and Brand Ambassador of Lyncs Media, www.lyncsmedia.com.
After long stints working with Lloyds of London and Arthur Andersen, she decided to use her entrepreneurial flair to invigorate socially conscious individuals and organisations into purposefully creating brand awareness responsibly. She quickly realised that if she was ever going to make her clients successful, she needed to go beyond logos and widgets and get to the nitty-gritty of why people buy. She now specialises in personal branding for entrepreneurs and professionals to co-create powerful, viable and visible results. Whether its wardrobe consulting, online profiles or marketing materials, Lily can be counted on to make your brand sparkle!
Her experience with famous and notorious brands is invaluable in helping professionals who might be in a bit of a quandary as to how their values can successfully influence their business and career direction.
She has worked in the United Kingdom, with Baroness Howells of St David's and Lord Soley of Hammersmith; made presentations to diverse audiences such as NASA (Florida) and the London Development Agency; is a trained mentor for young adults and a member of the Institute of Management Consultancy.
A Reach certified brand strategist and speaker, Lily also has her own radio show called Tea-With-Lily where she interviews the great and the good on issues for professional and personal growth. Lily received an award of recognition from the Mayor of Bromley in the UK, for her outstanding contribution towards making Bromley, one of the most successful local business communities. Her most recent nod was from GAB (Gathering of Africa's Best) Awards, in recognition for her Marketing Consultancy Services.
