About the Book
Features
- Powerful, practical advice to help executives make essential business decisions.
- A concise and focused overview to give executives the crucial information they need.
- Special design to help busy business leaders get the knowledge they need, fast.
- For the non-financial executive in a key functional or general management position it’s important to understand the critical financial issues that affect their business unit.
Features
- What is trust and how does it work?
- How to capture your customers' hearts and minds
- Examples of trusted brands—and those that fail
- Exclusive interviews with those who get it right
Features
- How to break down problems and make your workload lighter
- Deliver the ‘killer’ recommendations
- Discover how to successfully implement change in people and organisations
- How to keep yourself, your team, and your stakeholders happy
- How to use an effective hypothesis-driven approach to problem solving
Features
The behaviour of sales people and the added personal connection that they can offer is often a rich and overlooked source of differentiation. Smarter Selling focuses on developing attitudes and skills that drive differentiated sales behaviours in order to drive sales success.
The accessible, practical and thoroughly tested sales strategies contained in this book will help readers to build trust with their buyer; to understand what they need and want, and to give it to them in a way that is helping them rather than selling to them.
The strategies are presented as a series of easy-to-learn tools that will help readers drive their sales relationships towards sustainable, trusted partnerships.
This new edition will be completely updated throughout and includes insights on how the global economic crisis has impacted what buyers are looking for, how sales organisations are now changing their entire business models in order to be more relationship oriented and how leading organisations have adopted these methodologies such as Adidas, Morgan Stanley, KPMG, PwC, GHD etc.
About the Authors
Keith Dugdale is the CEO of Inparallel Australasia Pty Ltd, an Australian based specialist in human behaviour in the workplace. Keith worked for many years with business consultants PricewaterhouseCoopers in the UK, China, Singapore, Hong Kong and Australia.
David Lambert is the CEO of MenTacTion Limited, a Hong Kong based specialist communications and training consultancy. Previously, David has worked for five years with a specialist corporate communications consultancy in the UK and for eight years with business consultants PricewaterhouseCoopers.
Features
- Know how to create a calm and stress-free environment
- Make better use of your time – never again get overwhelmed
- Identify stress in yourself and others – and know what to do about it
Features
A unique and brilliant combination of authoritative guidance and stimulating and entertaining advice, this book helps readers resolve some common challenges:
- Why should anyone want to follow you as a leader?
- How to manage boring, narcissistic leaders above you
- How to be seen as a leader, at all levels of the organisation
- How to be more successful by being lazier
Features
- New chapter on satellite positioning systems.
- New photographs and instrument profiles, highlighting the latest equipment.
- New revised material throughout, including coverage of the surveying of existing buildings.
- New improved style and presentation to increase the text's clarity and accessibility.
Features
- Divided into three parts – Total Station, GIS and Remote Sensing
- Well drawn illustrations, black-and-white photographs and color plates that lend conceptual clarity to the subject
- Coverage of electronic tachometers and their use in measuring angles
- Total Station explained with principles, data acquisition and plotting
- Remote Sensing explained with data acquisition and interpretation
- Covers Indian Remote Sensing Satellites, including the CARTOSAT
About the Authors
Satheesh Gopi has over 16 years experience as a hydrographer and is currently working as Marine Surveyor in the Hydrographic Survey Wing of the Kerala Port Department. He received his degree in civil engineering from the College of Engineering, Thiruvananthapuram and also holds a masters degree in information technology. He is the author of Global Positioning System – Principles and Applications. He was commissioned to supervise surveys with commercially available Total Stations in the late eighties and with GPS receivers in the early nineties. He has worked with Total Station and GPS ever since.
R. Sathikumar is presently Professor (Civil) with the College of Engineering, Thiruvananthapuram. He received his post-graduate degree, in Transportation Engineering, from IIT Kanpur in 1989 and his Ph.D from IIT Roorkee in 1996.
N. Madhu is Assistant Professor (Civil) with the College of Engineering, Thiruvananthapuram. He obtained his M.Tech in Traffic and Transportation Engineering from IIT Madras in 1991.About the Authors
The authors work for companies around the world that are participating in different aspects of the mobile Internet—including handsets, infrastructure, content, and services. The authors are all active WAP forum participants and leaders. In this book, they bring together their expert knowledge and experience along with a worldwide perspective.
Features
Become one of the world's most persuasive presenters -- right now!
- The world's #1 presentation consultant shows how to transform any message into a powerful story that grabs your listeners and never lets go!
- Learn the same techniques that have helped hundreds of CEOs succeed in the toughest presentations of their careers: their make-or-break IPO roadshows.
- Learn how to focus your message -- and show your audiences exactly what's in it for them.
Features
- NEW - Online technology—As used for recruiting, interviewing, testing, training, opinion polling, performance monitoring and research.
- NEW - Revised and reorganized to reflect changes in the workplace—Ethnic diversity, changing economic conditions, latest management techniques and effects of technology.
- NEW - Virtual reality—Virtual workplaces, research laboratories, meetings and self-managing work teams.
- NEW - Cutting-edge topics—Internet addiction and social isolation, failures of fair employment legislation, discrimination based on genetic testing, ethnic harassment, executive coaching, organizational justice, occupational health, and safety.
- NEW - Newsbreak feature expanded—Addressing hot topics including casual dress codes, workplace violence, power napping, and rating one's boss anonymously.
- NEW - Key topics coverage expanded—Big Five personality factors, electronic performance monitoring, 360 degree feedback, women in management, gender and sexual harassment, and telecommuting.
- Major theories, models, research techniques and findings—Within the framework of actual work situations and job-related problems.
- Pedagogical aids—Outlines, summaries, annotated reading lists, and margin glossary terms.
Features
- Introductory Quantum Mechanics, Fourth Edition is well known for its wealth of great problems (869 in total).
- Comprehensive coverage makes the book adaptable to any course.
- The book uses precise presentation and careful use of appropriate math.
- A new chapter on the revolutionary topic of quantum computing and numerous revisions throughout the rest of the book bring it up to date.
- More than 30 new problems have been added.
Features
- JavaScript is experiencing renewed interest and the fourth edition updates the book to include the latest in best practices and new technologies such as AJAX that are taking the web by storm
- An entry-level tutorial for the reader with absolutely no programming background
- JavaScript continues to evolve and grow in importance as a key web development tool
Features
- Presents the most up-to-date technological advances in accounting information technology that have occurred within the last ten years.
- Coverage includes conducting an information systems audit; frameworks for management and application controls; audit software; concurrent auditing techniques; and evaluating data integrity, system effectiveness, and system efficiency.
- Includes chapter summaries at the beginning of each chapter to provide students with an overview of the material contained in each chapter.
- Includes review questions at the end of each chapter to allow students to test their understanding of the concepts.
- Includes multiple choice questions at the end of each chapter with answers provided to allow students to test their understanding of the contents.
- Features mini cases at the end of each chapter that can be used to provide the basis for problem-solving practice and class discussion.
Features
- Includes significant new updates and two brand-new appendices on internationalization and Standard Library technicalities.
- The most widely read and trusted guide to the C++ language, standard library, and design techniques: More than 650,000 copies sold already!
- The only book with authoritative, accessible coverage of every major element of ISO/ANSI Standard C++.
Features
- In-depth coverage of both Web applications and Web services.
- Includes detailed chapters on ADO.NET data access and securing .NET applications.
- Contains a "crash course" on Visual Basic .NET for both new VB developers and those upgrading from VB6!
Features
- Uses a student-oriented approach that is accessible, yet does not over simplify difficult concepts and issues.
- Features thinkers that represent most of the important theorists in the Western tradition.
- Organizes theorists historically — from pre-Socratic philosophers to those of the contemporary era — with general historical context provided for each.
- Explores an overarching theme throughout —the changing relationships of ethics and politics in Western political thought from Socrates to the present time.
- Adds a chapter on Cicero that includes a substantial introduction to the major Hellenistic political philosophies as well as an historical overview of the events surrounding the rise of the Roman Empire.
- Expands coverage of St. Augustine to include a discussion of some of the key political ideas of the Roman Empire as well as a more detailed analysis of St. Augustine's theocratic theory of the state
- Briefly describes John of Salisbury (in the St. Thomas chapter) important as a late medieval pre-Aristotelian thinker.
- Adds a section on patriarchy and the political exclusion of women in Locke's theory of contract.
- Concludes with an analysis of contemporary political ideologies — from Burke through Marx and the rise of modern nationalism.
- NEW—updates the chapter on Marx to reflect the demise of Soviet and East European communism and the current “death of communism” debate
- Cites classic, mainstream sources in footnotes and bibliography.
Features
- NEW - Glossary—Includes a glossary of terms. Each chapter concludes with a list of key terms.
- NEW - References—Includes a single reference section for the entire book.
- NEW - More photographs and drawings.
- A balanced approach—Discusses concepts, psychological thinkers, and institutions.
- Comprehensive treatment—Covers psychology from ancient times to the present.
- Thematic perspective—Emphasizes three basic themes that have guided the development of psychology: 1) psychology as a social construction; 2) struggles between the existence and nature of consciousness; and 3) psychology as an applied discipline.
- Evolution of leading psychological concepts—Considers the leading exponents of different psychological systems during each historical era.
Features
The official Cisco Systems Coursebook for MPLS and VPN technology.
- Revised version of the best-selling first edition, also from Cisco Press.
- Provides a self-study complement to the Cisco CCIP training course, Implementing Cisco MPLS.
- Extensive case studies guide readers through the design and deployment of real-world MPLS/VPN networks.
About the Authors
Ivan Pepelnjak, CCIE, has more than 10 years experience in designing, installing, troubleshooting, and operating large corporate and service provider WANs and LANs. Ivan is one of the top Cisco routing authorities in Europe and is the author of EIGRP Network Design Solutions and co-author of MPLS and VPN Architectures, both published by Cisco Press.
Jim Guichard, CCIE, is a Technical Leader for MPLS and IP backbone technologies at Cisco Systems, and is the co-author of the highly successful book MPLS and VPN Architectures published by Cisco Press.
Features
- considers real-world aspects of the field,
coupling theory and practice to arm students with applicable information they can use in their future career.
- Organizes material in three sections easily arranged to suit course needs:
- Presents a brief history of the electrical power industry.
- Discusses electrical power distributions.
- Studies electrical power transmission.
- covers subject concepts in considerable depth and detail.
- offers up-to-date material with a historical perspective.
Features
- Heavily referenced—allows detailed exploration of background or more advanced material.
- Chapter Summaries emphasize the most important points.
- Broad, Interdisciplinary point of view, drawing from the fields of seismology and structural engineering.
Features
- Integrates discussion of the science and practice of clinical psychology throughout the text.
- “Focus on Ethics” sections appear in every chapter and the “2002 Ethics Code” is reprinted in the appendix, giving this text a stronger emphasis on ethics than any other Clinical Psychology text available.
- Chapter 4, “Biological Models in Psychology,” is entirely devoted to discussing biological models and their influence on clinical psychology.
- Chapter 10, “Psychotherapy: Research Issues and Efficacy,” discusses research methods in psychotherapy, since an understanding on how evidence is gathered is crucial to understanding the workings of contemporary clinical psychology.
- Case examples throughout the text help students develop an appreciation of clinical psychology as an applied science.
Features
- Section on high-efficiency motors.
- DC machines are presented in a stand-alone section.
- More time is devoted to machine characteristics than armature windings.
- NEMA and NEC standards—Introduced in the solution of application-type problems.
- Summary of equations—Listed at the end of each chapter.
- 276 homework problems.
Features
- Based on the best-selling Crafting a Compiler.
- Balances on excellent, readable introduction to compiler theory with a wealth of realistic compiler design examples and exercises
- Emphasizes the use of compiler tools that generate parsers and scanners
- Discusses LR parsing and reduction techniques thoroughly
- Introduces Flex and ScanGen early
- Includes optional advanced topics at the end of each chapter
Features
- Improves the presentation of material on statistical LMS theory and statistical RLS theory.
- Expands the treatment of normalized LMS filters, and introduces the more general case of affine projection filters.
- Introduces sub-band adaptive filters.
- Repositions the teaching of Kalman filters after the treatment of RLS filters, thereby enhancing the unified treatment of square-root adaptive filters and order recursive adaptive filters.
- In-depth treatment of adaptive filters in a highly readable and understandable fashion.
- Major revision of the MATLAB codes for the computer experiments—Available on the web.
- Extensive use of MATLAB experiments—Illustrates the practical realities and intricacies of adaptive filters, the codes for which can be downloaded from the Web.
Features
- Understand the ins and outs of data communications.
- Understanding Data Communications, Seventh Edition presents complex data communications concepts clearly and concisely within a tutorial format.
- All of the concepts are modern and up-to-date, in sync with the current and future data communication market ranging from wireless communications to communication security.
- The award-winning author is internationally recognized for his expertise in the field of communication.
Features
- Communicative approach instead of structural, wherein rules are seen as ‘means’ of learning the language and not the end
- Separate sections on grammar, letter writing (including e-mail) and study skills (word power)
- Substantial coverage of grammar topics
- Authentic materials (newspapers, adverts and jokes) to introduce grammatical points
- Class-tested materials
- 4 or 5 tasks per topic
- Interesting presentation-- b/w illustrations and drawings
Features
- unique vocabulary finder
- from key words and basic ideas to the word you need
- thousands of examples showing real usage
- spoken communication tips
Features
- A new chapter on 8051 C programming.
- A new section on the 8051 C programming of timers.
- A new section on the second serial port of the DS89C4x0 chip.
- A new section on the 8051 C programming of the second serial port.
- A new section on the 8051 C programming of interrupts.
- Programming of the 1KB SRAM of the DS89C4x0 chip.
- A new section on the 8051 C programming of external memory.
- A new chapter on the DS12887 RTC (real-time clock) chip.
- A new chapter on motors, relays, and optoisolators
About the Authors
Muhammad Ali Mazidi went to Tabriz University and holds Master’s degrees from both Southern Methodist University and the University of Texas at Dallas. He is currently a.b.d. on his Ph.D. in the Electrical Engineering Department of Southern Methodist University. He is co-author of a widely used textbook, The 80x86 IBM PC and Compatible Computers, also available from Prentice Hall. He teaches microprocessor-based system design at DeVry University in Dallas, Texas.
Janice Gillispie Mazidi has a Master of Science degree in Computer Science from the University of North Texas. She has several years of experience as a software engineer in Dallas. She has been chief technical writer and production manager, and was responsible for software development and testing of a widely used textbook, The 80x86 IBM PC and Compatible Computers, also available from Prentice Hall.
Rolin McKinlay has a BSEET from DeVry University. He is currently working on his Master’s degree and PE license in the state of Texas. He is currently self-employed as a programmer and circuit board designer, and is a partner in MicroDigitalEd.com.
Features
- A comprehensive introduction that supplies the reader with the biographical details and historical significance of Maslow and his work
- A new conclusion that examines the effects in psycho- therapy, education, medicine and management created by Maslows theories of self-realization, values, choice and responsibility
- A combination of Maslows early thinking on being behavior into one chapter for added cohesion and easy accessibility
- A new chapter on self-actualization that presents material previously published in TOWARD A PSYCHOLOGY OF BEING
- An updated bibliography and citation study The presentation of Maslows original text in this revised and highly readable form highlights for the reader the contemporary relevance of Maslows pioneering theories.
Features
- Treats digital image processing as a tool for solving practical problems,
rather than as a discipline in itself.
- Concentrates on the fundamental techniques that have proven to be the most important and useful in solving real-world problems.
- Adds discussions of color,
image compression, user interfaces, software development project management, Wavelet Transforms.
- Expands discussions
of analysis of digital imaging systems performance, optics, pattern recognition, image recording and display, CCD cameras and 3-D imaging
Table of Contents:
- Images and Digital Processing.
- Digitizing Images.
- Digital Image Display.
- Image-Processing Software.
- The Gray-Level Histogram.
- Point Operations.
- Algebraic Operations.
- Geometric Operations.
- Linear Systems Theory.
- The Fourier Transform.
- Filter Design.
- Processing Sampled Data.
- Discrete Image Transforms.
- Wavelet Transforms.
- Optics and System Analysis.
- Image Restoration.
- Image Compression.
- Pattern Recognition: Image Segmentation.
- Pattern Recognition: Object Measurement.
- Pattern Recognition: Classification and Estimation.
- Color and Multispectral Image Processing.
- Three-Dimensional Image Processing.
