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Winning With Social Media Influencers

Winning With Social Media Influencers

          
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About the Book

Influencer marketing is at the height of its effectiveness and those who do it well will reap the rewards of success. But, with so much conflicting, changing information, it's hard to know where to start. Most marketers and business leaders have more questions than answers. Who is the best influencer for my program? What type of content should I have them create? Do I have to pay them? How will I receive a return on investment? Can I do this myself? Influencer marketing is not as complicated as it seems. You just need to know which questions to ask. During my time working at agencies with some of the world's most well-known brands, including Ford Motor Co., Starbucks, Anheuser-Busch, The Salvation Army, and many others, I've seen dozens of influencer programs succeed and some fail. The main reason for success was not the influencer but the marketers.Success and failure hinge on knowing what questions to ask in the beginning. This book will teach you exactly how I've helped the world's biggest brands manage their programs. Through this step-by-step process, you'll learn to develop smart, strategic, measurable influencer programs that meet and exceed goals. Once complete, you will know everything you need to lead successful influencer campaigns no matter your industry, category, or customer. I'll answer one question now: Yes, you absolutely can do this by yourself. Soon everyone will be wondering how you learned so much about influencer marketing so quickly.


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Product Details
  • ISBN-13: 9798708147394
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Height: 229 mm
  • No of Pages: 140
  • Spine Width: 8 mm
  • Width: 152 mm
  • ISBN-10: 8708147396
  • Publisher Date: 14 Feb 2021
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 195 gr


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