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Winning With Data : Transform Your Culture, Empower Your People, and Shape the Future

Winning With Data : Transform Your Culture, Empower Your People, and Shape the Future

          
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About the Book

Crest the data wave with a deep cultural shift
Winning with Data explores the cultural changes big data brings to business, and shows you how to adapt
your organization to leverage data to maximum effect. Authors Tomasz Tunguz and Frank Bien draw on
extensive background in big data, business intelligence, and business strategy to provide a blueprint for
companies looking to move head on into the data wave. Instrumentation is discussed in detail, but the
core of the change is in the culture—this book provides sound guidance on building the type of
organizational culture that creates and leverages data daily, in every aspect of the business. Real world
examples illustrate these important concepts at work: you'll learn how data helped Warby Parker disrupt
a $13 billion monopolized market, how ThredUp uses data to process more than 20 thousand items of
clothing every day, how Venmo leverages data to build better products, how HubSpot empowers their
salespeople to be more productive, and more. From decision making and strategy to shipping and sales,
this book shows you how data makes better business.
Big data has taken on buzzword status, but there is little real guidance for companies seeking everyday
business data solutions. This book takes a deeper look at big data in business, and shows you how to shift
internal culture ahead of the curve.
Understand the changes a data culture brings to companies
Instrument your company for maximum benefit
Utilize data to optimize every aspect of your business
Improve decision making and transform business strategy
Big data is becoming the number one topic in business, yet no one is asking the right questions.
Leveraging the full power of data requires more than good IT—organization wide buy in is essential for
long term success. Winning with Data is the expert guide to making data work for your business, and your
needs.


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Product Details
  • ISBN-13: 9788126564231
  • Publisher: Wiley
  • Binding: Paperback
  • No of Pages: 176
  • ISBN-10: 8126564237
  • Publisher Date: Sep,2016
  • Language: English

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