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Winners: El Método Para Ganar Clientes En La Era de Amazon / (Winners: The Method to Win Customers in the Amazon Era

Winners: El Método Para Ganar Clientes En La Era de Amazon / (Winners: The Method to Win Customers in the Amazon Era

          
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About the Book

¿Cómo puedo destacar en la era dominada por Amazon? ¿Cómo conecto con los nuevos consumidores? ¿Cómo dirijo mi empresa hacia la omnicanalidad? ¿Qué es el hiperservicio y la servificación?

Los cambios en el proceso comercial se suceden a una velocidad increíble, tanto en el negocio a negocio (B2B) como en el negocio al consumidor (B2C), e independientemente de la industria. Eso hace que nos pasemos la vida buscando las claves que nos permitan conectar con nuestros clientes.

¿Cómo puede el digital facilitar mi proceso comercial y ayudarme a conectar con mis clientes? Winners responde a esta pregunta «verdadero trending topic de la actualidad en los negocios B2B y B2C» y desvela cuáles son los secretos para volver a conectar con tus clientes actuales y del futuro utilizando la tecnología como herramienta. Porque sobrevivir en los tiempos en los que Amazon o Alibaba parecen acapararlo todo no es tarea fácil. Pero, como en tantas cosas en la vida, ganar clientes ayer, hoy y siempre, también es cuestión de método. Y el método Winners, creado para vender hoy y siempre, te ayuda a desenvolverte en este futuro que se presenta tan apasionante como amenazador.

A través de casos reales aprenderás qué hacen las empresas que lo hacen bien en B2B, retail, banca, servicios, automoción, lujo... compañías que ya han entendido cómo integrar sus propuestas de venta para triunfar en las condiciones de mercado actuales y de futuro. Y los seis pasos del método Winners, explicados en un estilo ameno y directo, te impulsarán a redefinir la visión, los equipos y los roles de tu empresa para rediseñar la integración de sus canales y reinventar tus capacidades. En Winners encontrarás los secretos para conectar con tus clientes actuales y del futuro utilizando la tecnología como herramienta.

ENGLISH DESCRIPTION

How can I stand out in these times of Amazon-domination? How can I connect with new consumers? How do I direct my business towards a cross-channel content strategy and promotion? What is hyperservice and servification?

Changes in the business process happen at incredible speeds, both in business-to-business (B2B) and business-to-consumer (B2C) and regardless of which industry. Because of that, we spend our lives looking for the key that will help us connect with our customers.

How can going digital help my business and help me connect with my clients? Winners answers this question and reveals the secrets to reconnect with your current customers using technology as a tool, and also with new ones in the future. Because to survive in these times when Amazon or Alibaba seem to be taking over everything, is not an easy task.

Through real-life cases you will learn how B2B companies that are doing it well, succeed; such companies that have already understood how to integrate their sales proposals to be successful. And the six steps of the Winners method, explained in a pleasant and direct style, will drive you to redefine your company's vision, teams, and roles. In Winners you will find the secrets to connect with your current and future clients using technology as a tool.

About the Author: Pablo Foncillas, formado en la Escuela Suiza, es licenciado en derecho y MBA del IESE Business School. Compagina su vida en el entorno académico (dos lustros como parte del claustro del IESE) y como conferenciante junto con roles directivos y de consultoría en varias industrias. Ha trabajado para más de 175 marcas en 25 países.

Es autor del libro Sin miedo al cambio (2016) y coautor de Moda en el entorno digital (2015), y publica artículos en prensa generalista (La Vanguardia y El Periódico, entre otros), especializada y de gestión como IE Insight o Harvard Deusto, además de diversos casos. Ha dado clases en España y en varios países europeos y en Latinoamérica para multitud de directivos de decenas de nacionalidades. Ponente habitual en consejos de administración y comités de dirección, ha sido invitado como Ted speaker y ha impartido sesiones sobre temáticas alrededor del comercio electrónico, omnicanalidad, redes sociales, marketing digital, tendencias, ventas, route to market, comunicación comercial y marketing.

www.pablofoncillas.com
@PabloFoncillas


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Product Details
  • ISBN-13: 9788416883547
  • Publisher: Prh Grupo Editorial
  • Publisher Imprint: Conecta
  • Height: 229 mm
  • No of Pages: 264
  • Spine Width: 23 mm
  • Width: 150 mm
  • ISBN-10: 8416883548
  • Publisher Date: 17 Nov 2020
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Weight: 399 gr


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