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Wie Entsteht Eine Unternehmensplanung?

Wie Entsteht Eine Unternehmensplanung?

          
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About the Book

"Ich mache mir nieht nur Sorgen urn unsere Nerven und unser Geld, sondern auch daruber, daB wir einmal nieht schnell genug reagieren konnen und nur noch die Schlul3liehter der Konkurrenz vor uns sehen" - das sind die aufschreckenden Worte eines Chefs in diesem Buch. Dann geht das Fuhrungsteam yom kaufmanni- schen Prokuristen bis zum Produktionsingenieur daran, ein neu- es Steuerungssystem fUr das Unternehmen zu entwiekeln. An die- sem Beispiel wird deutlieh gemacht, wie man ein modernes Sy- stem der Planung und Kontrolle aufbaut. Verstandlieh, auch fUr Laien, fUgen sich die einzelnen Bausteine zusammen. Die Zahlen- beispiele sind durchgangig nachvollziehbar, auch ublieherweise vorgebrachte Bedenken werden diskutiert. 1m Beispiel wird ein Hersteller von Herrenbekleidung gezeigt. So entsteht vor den Augen des Lesers ein konkreter Fall, der zugleieh Erlebnisbericht und Wissensvermittlung ist. Das Buch wendet sieh an Leser, fur die Probleme der Planung und Kontrolle neu sind; sowohl gestandene Fuhrungskrafte als auch Studenten oder berufliche "Umsteiger" bekommen die kompli- zierte Materie hier einmal ganz anders dargestellt, als sie es aus den gangigen Lehrbuchern gewohnt sind. Das Buch ist nieht nur als einmalige Lektiire gedacht. AIle Fach- ausdrucke sind im Stiehwortverzeiehnis aufgefUhrt und im Text durch Kursivdruck hervorgehoben. So kann das Buch gleiehzeitig als Nachschlagewerk genutzt werden. Bunde, im Januar 1989 Jiirgen Bussiek 5 Inhalt Vorwort ........... .............................. 5 A Ein U nternehmen in der Fiihrungskrise ............ 11 B Entwicklung einer Unternehmenssteuerung . . . . . . . . 21 .


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Product Details
  • ISBN-13: 9783409131179
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Depth: 19
  • Height: 216 mm
  • No of Pages: 283
  • Series Title: German
  • Weight: 331 gr
  • ISBN-10: 3409131175
  • Publisher Date: 01 Jan 1989
  • Binding: Paperback
  • Edition: 1989 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 15 mm
  • Width: 140 mm


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