Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. The book: Looks at how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers Examines why many current approaches to gender have not worked and why we need a new perspective Compares policies and approaches in countries around the world, with surprising results Offers companies and managers a step-by-step guide on how to use gender to drive their growth strategies Gender is a business issue, not a 2018women's issue'. The optimisation of women's talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today's corporate leaders. But this is an opportunity not to be missed. About the Author Avivah Wittenberg-Cox is a Managing Partner of DIAFORA, he is a consultant, coach, and author, working with progressive companies interested in diversifying their leadership teams and optimizing the other half of the talent pool and the other half of the market -- the female half. She is also the Founder and Honorary President of the European Professional Women's Network (www.EuropeanPWN.net), one of Europe's largest and fastest-growing such networks and a member of Grandes Ecoles au Feminin, a women's alumni network of France's top grandes coles. She is co-author of Women, Careers and Competitive Advantage and Creating Product Value. She is a certified executive coach and spent several years as a Visiting Coach at INSEAD. Alison Maitland is distinguished journalist. He spent 20 years at the Financial Times before becoming an independent writer, interviewer, researcher and moderator in November 2006. From 1998-2006, she was the FT's Management Writer, during which time she built the paper's global coverage of corporate responsibility and women's progress in business and management. She produced exclusive coverage of Cranfield University's annual Female FTSE Report and the biannual European Professional Women's Network Board Women Monitor.