Home > Business & Economics > Business & management > Sales & marketing > Market research > Why And How Time Influence: Consumer Behavior
13%
Why And How Time Influence: Consumer Behavior

Why And How Time Influence: Consumer Behavior

          
5
4
3
2
1

Out of Stock


Premium quality
Premium quality
Bookswagon upholds the quality by delivering untarnished books. Quality, services and satisfaction are everything for us!
Easy Return
Easy return
Not satisfied with this product! Keep it in original condition and packaging to avail easy return policy.
Certified product
Certified product
First impression is the last impression! Address the book’s certification page, ISBN, publisher’s name, copyright page and print quality.
Secure Checkout
Secure checkout
Security at its finest! Login, browse, purchase and pay, every step is safe and secured.
Money back guarantee
Money-back guarantee:
It’s all about customers! For any kind of bad experience with the product, get your actual amount back after returning the product.
On time delivery
On-time delivery
At your doorstep on time! Get this book delivered without any delay.
Notify me when this book is in stock
Add to Wishlist

About the Book

Scientific researches have proved that package decisions can attract consumer attention, transfer the desirable information abou tthe product, position, the product in consumer conscious, differentiate and identify of among similar kinds of products. In that way elements of package influence consumer decision making process and can determine the choice of consumer and the package itself can become more competitive advantage. However it is not absolute that the brand of product has more package choices, it must have more customers to choose to buy its product. For example, there are two brands of shampoo in the supermarket shelf. One brand shampoo has 5 different style of packages and 5 different fruit productive elements to cause similar fresh fruit smells to attract consumers to buy. Another brand shampoo has 3 different style of packages and 3 different fresh fruit smells to attract consumers to buy in the same shelf location also. When one supermarket customer has little time to expect to stay in the supermarket, e.g. he expects only to stay the supermarket maximum to 15 minutes. he expects to buy one bottle shampoo and meats and fruits and vegatables within 15 minutes. Hence, he expects only to spend about 5 minutes to choose one brand of shampoo product as well as he demands to spend maximum 10 minutes to buy other foods within 15 minutes. When he stays in the shampr shelf location, he finds only two brands of shampoo products are displayed on the same shelf location. One brand of shampo has 5 different style packages to let him to choose, but he feels that these 5 diffeent style packages are not very attractive. Otherwise, the another brand of shampo has only 3 different style packages to let him to choose, but he feels that the 3 different style packages are very attractive. Due to he feels time causes pressure to choose these two brands of shampoo immediately. So, he does not want to spend more time more than 5 minutes to choose on brand of shampoo to buy. He will be influenced by the brand of different styles of packages more attraction to influence his buying decision making obviously. So, whether the shampoo brand's package is attractive or not, it will influence the consumer's buying decision making to choose either to buy the brand's shampo product in preference. So, the more packages choice to the brand's product which may not mean that it has high opportunity to influence consumers' attention. Otherwise, the attractive package element if more important to compare right number of packages choices. Consumer package can influence these elements, e.g. colour, size, imageries, graphics, materials, smell, brand name, producer/country, information, special offers. Of the brand of products can have much attractive elements. Then, it can attract consumers to choose to buy the brand's attractive package products in short time decision making process, such as perception of needs, search for information, evaluation of alternatives, decision making, behavior after purchase. Such as supermarket case, I assume that any supermarket consumers do not expect to spend much time to choose which brand of product is the most suitable or earning more economic benefit to buy when they need to stay the shelf to need spend much time to select which brand of product to buy in the supermarket. Because in general, supermarket consumers ought plan to buy more than one kind of product or food, even more usually. So, limiting time pressure factor will influence their decision making.


Best Sellers



Product Details
  • ISBN-13: 9781095222324
  • Publisher: Amazon Digital Services LLC - KDP Print US
  • Publisher Imprint: Independently Published
  • Height: 254 mm
  • No of Pages: 50
  • Spine Width: 3 mm
  • Width: 203 mm
  • ISBN-10: 1095222325
  • Publisher Date: 19 Apr 2019
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 159 gr


Similar Products

How would you rate your experience shopping for books on Bookswagon?

Add Photo
Add Photo

Customer Reviews

REVIEWS           
Click Here To Be The First to Review this Product
Why And How Time Influence: Consumer Behavior
Amazon Digital Services LLC - KDP Print US -
Why And How Time Influence: Consumer Behavior
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Why And How Time Influence: Consumer Behavior

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book
    Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    New Arrivals



    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!