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Why Dilbert Can't Write: The Causes of Bad Writing in Business ... and What to Do about It

Why Dilbert Can't Write: The Causes of Bad Writing in Business ... and What to Do about It

          
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About the Book

Poor Dilbert. The character in Scott Adams's brilliant cartoons is forever frustrated by the limitations of his cube-filled life. He wants to get better but no one has the vision or ambition to respond.Charles Euchner explains why all professionals -- from Fortune 500 companies to startups, from government agencies to nonprofits -- should make it their No. 1 to improve their writing and communications.People in business, government, and the nonprofit sector write all day. A survey of Fortune 500 companies found that 70 percent of all professionals spend a substantial part of their day writing -- emails and memos, reports and summaries, RFPs and proposals. All too often, professionals express themselves poorly in print. Of course. Most have never gotten any useful training in writing. They enter their professions not to write but to create, build, manage, help, and serve. They focus on specialized skills and attempt to "wing it" when writing tasks arise.Poor business writing causes two major failures: a loss of efficiency and a loss of creativity. - Efficiency: When you can write well, you can improve your efficiency in all aspects of your work life. Not only can you express yourself better and faster. You can also organize for thinking for every aspect of your work day.- Creativity: When you write well, you discover ideas. Writing is a process of explanation and exploration. Inevitably, writing causes you to connect ideas. As experts on creativity have found, new ideas result when we connect ideas from different worlds. The writing process helps to make that happen."Why Dilbert Can't Write" offers a powerful call to arms. If you're a CEO or a manager or a small business owner, you can transform the efficiency and creativity of your operation by getting everyone writing better and faster.Table of Contents1. Muddling Through2. What is a Crisis?3. Why Now?4. The Two-Part Crisis5. Writing in Organizations6. What's So Special About 'Business Writing'?7. The Answer: Three S's8. Creating a Writing Culture


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Product Details
  • ISBN-13: 9781790473410
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • ISBN-10: 1790473411
  • Publisher Date: 30 Nov 2018


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