This essay sheds light on why brands should leverage robots and elucidates how robots are being utilize by companies to replace human workers. Moreover, the implications of having a robotic workforce on gross domestic product and jobs is delineated in this essay. A new development that is related to relationship marketing that is likely to emerge as companies strive to become the premium brand in their respective niches is the utilization of robots on a global scale as a mean to provide exceptional value to customers. Robots are perhaps the quintessential employees for brands to leverage since they are far less costly to employ and are not a liability to the company. Robots are also far more productive and efficient at accomplishing specific tasks than humans and do not require a salary nor wage. Moreover, robots do not demand fringe benefits, "cannot make errors as a result of having already been programmed to execute specific tasks flawlessly, never call in sick for work, and will never show up late for work" ("What is a,"). Industrial manufacturing robots, kitchen robots, retail robots, warehouse robots, hospital robots, hotel robots, packaging robots, agricultural robots, semi-automated machines, and automated software processes are becoming more prevalent on a global scale. For instance, the usage of industrial manufacturing robot have been an enormous benefit to the manufacturing industry. The utilization of industrial manufacturing robot has not only rendered the production of products more viable on a global scale along with minimal manufacturing deficiencies and higher quality control standards being upheld, but has also rendered product prices far more affordable. The displacements of a human factory workforce for a robotic workforce has revolutionized the manufacturing industry. Since nearly every job can be broken down into a set specific tasks, robots are continually being programmed to have the capabilities necessary to flawlessly complete the requisite set of tasks for more and more jobs. The usage of robots by brands will become far more profound as robots become more sophisticated and can do far more beyond just completing a set of specific tasks, such as preparing food, transporting luggage, moving around warehouse items, manufacturing products, and providing hospitality services. Artificial Intelligence will likely be able to more effectively communicate with humans and assimilate knowledge more expeditiously as machine learning and other technologies become more advanced. Robots and semi-automated machines are able to provide customers with services instantaneously without making any critical errors. Furthermore, companies can pass on the cost savings associated with having semi-automated machines and robots as part of their workforce to provide customers with lower prices which ultimately renders more value to the prices of the company's brand products. The utilization of robots not only allows "consumers would not only be able to reap a bigger bang for their buck" ("bang for the," ) when procuring products and services, but also become more satisfied with the brand as a result of the brand being able to exceed their expectations in regards to the pricing, quality of service, speed of service, and level of the reliability of the service. Robots should be utilized on a global scale by brands in order to eminently enhance the quality of services that relationship marketing activities can provide to consumers. If the robotics industry were to substantially grow and become mainstream then more markets would be brought to fruition and a copious amount of new jobs would also be created as demand for business robots amplifies. Moreover, gross world product could reach an unprecedented height if nearly all positions for rudimentary jobs were displaced by robot workers which would ultimately allow companies to substantially decrease their labor costs and provide services in a more expeditious manner.