Chapter TwoWhat is the relationship between (AI) robotic service behavior and improving service performance behaviorHow and why (AI) technology can be applied to service industry, instead of manufacturing industry? I shall explain how (AI) technology can encourage consumption behaviors when it is applied to service industry as below. I shall apply behavioral economic theory to (AI) technology to indiate how it can enourage consumption when it is applied to service industry. At the core of behavioral economics is used psychology of economics analysis to improve economics on its own terms generating theoretical insights, making better prediction of field consumption of behavioral phenomena, and suggesting better policy to any company or government decision makers. It rejects economic theories based on utility maximization, equilibrium and efficiency. It is useful because it provides economists with a theoretical framework that can be applied to almost any form of economic ( and even non-economic) behavior to predict behavioral consumption more easily to businessmen. So, behavioral economy is different to general economy concept, it applies psychological methods to attempt to predict consumption behavior.Simpifying much assumption that are not central to the economic theory to apply to psychological behavior. Other assumption simply acknowledge human limits on computational power and self-interest. These assumptions can be considered procedurally rational because human needs to solve problems that are often so complex that who can't be solved exactly by even modern computer technology. So, if businessmen apply psychological method to predict behavioral consumption to earn the more benefits or profit, it is more reasonable to compare to apply computer methods to predict consumption behavior.Theories in behavioral economics should be judged by reality, generality and tractability concepts to apply why we ( consumers) do our behavior ( consumption of choices) from psychological analysis. We share the positivist view that the ultimate test of a theory is the accuracy of its predictions. But we also believe that better predictions are likely to result from theories with more realistic assumptions. In psychology, such as connectionist models that capture some of the essential features of neural functioning, which are based on utility maximization, yet are reaching the point where they are able to predict many judgemental and behavioral phenomena. Contrary to the positivistic view, however, businessmen ought believe that predictions of consumers' feelings ( e.g., of subjective well-being) should be an important goal to earn more profit more easily.Most of the ideas in behavioral economics are not new. When economics first became identified as a distinct field of study, psychology didn't exist as a discipline to apply to economy subject. For example, "invisible hand" and "the wealth of Nations" which belong to theory to moral sentiments, which laid out psychological principles of individual behavior that are arguably as profound as whose economic observations. Another example, such as a simple model of social utility means that one ( consumer) or person's utility was affected by another person's, such as whose family or friends' influence why to choose to buy this product or use this service in consumption market. Nowadays, economists hoped their discipline could be like a natural science to apply psychological methods to predict behavioral consumption to assist businessmen to earn more economic benefit or to reduce cost or profit to win whose competitors. But psychology was not very scientific. However, later economists are very much appealed to psychological insights to attempt to assist businessmen how to predict consumers how who will prefer to choose to consume to buy this product or use this service.