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Wettbewerbsvorteile durch Dynamic Capabilities

Wettbewerbsvorteile durch Dynamic Capabilities

          
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About the Book

Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,0, FH Kärnten, Standort Villach, Sprache: Deutsch, Abstract: Die Unternehmensumwelt unterliegt einer permanent schneller werdenden Veränderung. Dies erschwert es Organisationen, dauerhafte Wettbewerbsvorteile zu schaffen und beizubehalten. Wie sich Unternehmen dennoch dem Mitbewerb stellen und durch Adaption von Ressourcen behaupten können, stellt die zentrale Frage des erstmals von David Teece et al. publizierten Ansatzes der Dynamic Capabilities dar. Ziel dieser Literaturarbeit ist es ein Verständnis für Dynamic Capabilities zu schaffen und deren Abhängigkeiten, Einflussgrößen und Zusammenhänge in Organisationen aufzuzeigen. Dies wird anhand nachfolgender bezugnehmender Literatur zur Thematik Dynamic Capabilities, welche sowohl Konsens als auch Dissens aufweist, diskutiert. Ebenso wird eine Möglichkeit, Dynamic Capabilities in der Unternehmensstrategie zu etablieren, veranschaulicht. Um das inhärente Potential des Konzeptes zu beweisen, wird die Arbeit anhand eines konkreten Beispiels, der Entwicklung des Marktes zur Behandlung erektiler Dysfunktion, finalisiert. Da Unternehmen offene Systeme darstellen und in Interaktion mit der Unternehmensumwelt stehen, ist proaktives Handeln voreiteilhaft, um im Wettbewerb einer dynamischen Umwelt bestehen zu können.3 Die daraus resultierende Frage, wie es Unternehmen gelingen kann, in einer zunehmend dynamischen Umwelt Wettbewerbsvorteile zu schaffen und etablieren, stellt das Ziel des Dynamic Capabilitiy (DC) Ansatzes dar. Der vor ca. 20 Jahren von David Teece et al. publizierte Ansatz stellt eine Weiterentwicklung der Ressource-Based View (RBV) dar und wird häufig als Grundlage zur Thematik DC gesehen. Hierbei werden Wettbewerbsvorteile auf Basis von Ressourcenausstattung aus der Unternehmensinnenperspektive erklärt, während die Market-Based View (MBV) das Hauptaugenmerkt auf die Wettbewerbsposition und somit auf die


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Product Details
  • ISBN-13: 9783668621671
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 36
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3668621675
  • Publisher Date: 05 Mar 2018
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 59 gr


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