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Wettbewerbsvorteile durch Business Intelligence

Wettbewerbsvorteile durch Business Intelligence

          
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About the Book

Inhaltlich unveränderte Neuauflage. Dieses Buch beschäftigt sich allgemein mit der strategischen Bedeutung von In-formation für den Geschäftserfolg eines Unternehmens. Konkret werden hier-bei die Wettbewerbsvorteile untersucht, die sich in einem Unternehmen durch den Einsatz von Business Intelligence erzielen lassen. Im Theorieteil dieser Arbeit wird zunächst ein Konzept zur Bewertung des Nut-zens sowie der Kosten von Informationssystemen erarbeitet, welches an-schlie-ßend auf den Bereich der Business Intelligence angewendet wird. Nach ei-ner umfassenden Einführung in das Thema wird die Wirtschaftlichkeit von Busi-ness-Intelligence-Lösungen am konkreten Beispiel einer SAP BW Lösung ei-nes internationalen Automobilzulieferers untersucht. Hierbei wird der Nut-zen aus Kostensenkungen, Zeiteinsparungen und Erhöhung des In-for-ma-tions-werts den einmaligen und laufenden Kosten des Systems gegenübergestellt. Auf-grund der Ergebnisse der theoretischen Untersuchung sowie anhand der em-pirischen Daten der Fallstudie wird abschließend ein positives Fazit für den Ein-satz von Business Intelligence im Unternehmen gezogen. Mit einem ausgewogenen Verhältnis von Theorie und Praxis zum Thema Busi-ness Intelligence richtet sich dieses Buch vor allem an die Entscheidungsträger ei-nes Unternehmens, welche sich durch den Einsatz von Business Intelligence Wett-bewerbsvorteile gegenüber der Konkurrenz versprechen.


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Product Details
  • ISBN-13: 9783639396379
  • Publisher: AV Akademikerverlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 14 mm
  • Width: 152 mm
  • ISBN-10: 3639396375
  • Publisher Date: 30 Mar 2012
  • Height: 229 mm
  • No of Pages: 252
  • Series Title: German
  • Weight: 371 gr


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