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Wettbewerb der Vielfliegerprogramme: Eine kritische Analyse

Wettbewerb der Vielfliegerprogramme: Eine kritische Analyse

          
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About the Book

Bachelorarbeit aus dem Jahr 2016 im Fachbereich Touristik / Tourismus, Note: 1,3, Hochschule Worms, Sprache: Deutsch, Abstract: Aufgrund der großen Anzahl an Vielfliegerprogrammen, die es mittlerweile auf dem Luftverkehrsmarkt gibt, stellt ein Vielfliegerprogramm allein keinen komparativen Vorteil für eine Airline mehr dar, sondern dessen Ausgestaltung, Leistungen und Vorteile. Nachdem seit der Einführung des ersten Vielfliegerprogramms im Jahre 1981 viele weitere Fluggesellschaften diesem Beispiel folgten, hat sich nicht nur der Wettbewerb zwischen den Airlines verstärkt, sondern auch ein eigener Wettbewerb zwischen den einzelnen Programmen entwickelt. Durch die derzeitigen Rahmenbedingungen auf dem Luftverkehrsmarkt sowie den Wettbewerb, haben sich einige aktuelle und auch zukünftige Herausforderungen ergeben, die ein Vielfliegerprogramm meistern muss, um weiterhin in seiner Form bestehen und sich gegen Mitbewerber durchsetzen zu können. Diese wissenschaftliche Arbeit soll den Wettbewerb zwischen den Vielfliegerprogrammen analysieren und aufzeigen, worin die aktuellen und zukünftigen Herausforderungen bestehen. Im Rahmen dieser Analyse wird die Wirkung von Vielfliegerprogrammen auf den Kunden untersucht und außerdem ein Vergleich zwischen Miles & More, dem Programm der Lufthansa Group und den beiden Vielfliegerprogrammen Topbonus von Air Berlin und dem Executive Club von British Airways durchgeführt. Dieser Vergleich erfolgt unter anderem im Allianzkontext, da Miles & More einer anderen Airline Allianz angehört als die anderen beiden Programme. Die Untersuchungen in dieser wissenschaftlichen Arbeit haben gezeigt, dass es von großer Bedeutung ist, dass sich jedes Programm über seine Leistungen und Vorteile von anderen Programmen differenziert, um im aktuellen Wettbewerbsumfeld bestehen zu können, da zur Zeit viele Kunden eine Mitgliedschaft in mehreren Programmen gleichzeitig haben. Ein Vielfliegerstatus und die damit verbundenen Privilegien haben eine sehr große W


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Product Details
  • ISBN-13: 9783668411937
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine kritische Analyse
  • Width: 148 mm
  • ISBN-10: 366841193X
  • Publisher Date: 26 Apr 2017
  • Height: 210 mm
  • No of Pages: 152
  • Spine Width: 9 mm
  • Weight: 208 gr


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