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About the Book

Facharbeit (Schule) aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Sprache: Deutsch, Abstract: Vielleicht ist ein Leben ohne Werbung vorstellbar. Doch heutzutage ist das unmöglich. Die Wirtschaft lebt von Werbung und Marketing. Überall sieht und hört man sie - ob in der Frühstückszeitung, im Fernsehen oder im Radio. Im Internet gibt es kaum Seiten, die nicht mit Werbung vollgestopft sind. Werbung ist allgegenwärtig. Wo kann man heute noch ein Zeitschriftenmagazin aufschlagen, ohne von Werbung konfrontiert zu werden oder wo gibt es in Deutschland noch Orte, ohne Werbung auf einer Reklametafel oder einem Auto zu sehen? Werbung kann manchmal wirklich nervig sein, aber auf der anderen Seite ist sie auch informativ. Hinter jeder kleinen Werbeanzeige steckt viel Strategie, um den Verbraucher auf das neueste Produkt aufmerksam zu machen und das Interesse daran zu steigern. Ob ein beworbenes Produkt sinnvoll ist, entscheidet der Verbraucher beziehungsweise der Konsument selbst. Doch wie sieht es hinter den Kulissen der Werbebranche aus? Welche Werbemöglichkeiten gibt es überhaupt in den verschiedenen Medien und gibt es auch gewisse Grenzen der Werbung? Mein Interesse gilt insbesondere der Medienwelt. Die Werbung ist schließlich das Standbein aller Massenmedien. Ziel dieser Arbeit ist es, zu zeigen, wie wichtig Werbung für den Menschen und die Wirtschaft ist. Im ersten Teil dieser Arbeit wird ein kurzer Überblick über die Geschichte der Werbung und über die Ziele dargestellt, die die Werbebranchen verfolgen. Im Hauptteil erhält der Leser einen Überblick über die verschiedenen Werbemöglichkeiten in den Massenmedien, wie Werbung im Internet, Fernsehen, Rundfunk und in den Printmedien. Am Schluss der Arbeit habe ich mich mit dem Thema "Werbung - Information oder Manipulation" auseinandergesetzt. Außerdem spiegelt eine selbst durchgeführte Umfrage das Meinungsklima zur Werbung wider. 290 Personen


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Product Details
  • ISBN-13: 9783656650027
  • Publisher: Grin Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3656650020
  • Publisher Date: 14 May 2014
  • Height: 210 mm
  • No of Pages: 32
  • Series Title: German
  • Weight: 54 gr


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