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Werbewirkung - Wirkt meine Werbung? Wirtschaftliche Bedeutung und Organisation

Werbewirkung - Wirkt meine Werbung? Wirtschaftliche Bedeutung und Organisation

          
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About the Book

Studienarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Technische Hochschule Köln, ehem. Fachhochschule Köln, Veranstaltung: Marketingkommunikation, Sprache: Deutsch, Abstract: Wie kann Werbung gesehen bzw. verstanden werden? In diversen Literaturquellen wird Werbung als ständiger Begleiter und Be-standteil des alltäglichen Lebens verstanden. Die potentiellen Konsumen-ten werden überall und zu jeder Zeit mit Werbung konfrontiert. Hierbei ist die Werbung in allen existierenden Medien unserer Zeit vorhanden und jederzeit präsent. Werbung versucht, das Verhalten der potentiellen Konsumenten durch ent-sprechend besondere Kommunikationsmittel zu beeinflussen. Da täglich über 3000 Werbebotschaften auf einen Menschen einwirken, muss die Werbebranche dafür sorgen, dass Werbung nachhaltig und in den Köpfen der Menschen verankert bleibt, da sie sonst gar nicht erst wahrgenommen wird.1 Warum Werbung immer wichtiger und notwendiger wird, kann darin be-gründet liegen, dass es sich einerseits zu gesättigten Märkten mit unzurei-chenden Marktpotentialen entwickelt hat und es andererseits zu einem ver-stärkten Konkurrenzdruck kommt, aufgrund der ständig wachsenden Ähn-lichkeit der Produkte.2 Das Ziel dieser Arbeit soll es sein, dem Leser einen Überblick über die ver-schiedenen Organisationen und Verbände, welche eng mit der Werbung verankert sind zu vermitteln. Ein weiterer Punkt wird die historische Entstehung und Entwicklung der Werbung und der Werbeagenturen sein. Wobei hier die tatsächliche Wer-bung wie wir sie heute kennen, als Wirtschaftswerbung tituliert wird und den größten Teil ausmacht. Dabei werden die einzelnen Werbeträger auf-gezählt und ihre heutigen Aufgaben in der Zeit erläutert. Der letzte Punkt der Arbeit wird die finanzielle Bedeutung der Werbung im Wirtschaftsleben und ihre elementare Stellung aus Sicht der Volkswirt-schaft sein. Auf eine tiefe Bearbeitung des Themas wurde bewusst v


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Product Details
  • ISBN-13: 9783640672080
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3640672089
  • Publisher Date: 10 Sep 2010
  • Height: 210 mm
  • No of Pages: 34
  • Series Title: German
  • Weight: 59 gr


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