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Werbesprache im Russischen

Werbesprache im Russischen

          
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About the Book

Zwischenprüfungsarbeit aus dem Jahr 2009 im Fachbereich Russistik / Slavistik, Note: 1,0, Ruprecht-Karls-Universität Heidelberg (Neuphilologisches Institut), Veranstaltung: Sprache der russischen Medialandschaft, Sprache: Deutsch, Abstract: 1.Einleitung In meiner Arbeit möchte ich mich mit dem Thema "Sprache der Werbung" befassen. Wenn wir heute durch die Geschäftsstraßen einer Stadt gehen, in einer Zeitung durchblättern, Radio hören oder sich Fernsehprogramme auswählen, stoßen wir auf die Werbung in der verschiedensten Form (Sowinski 1998: 1). Die Werbung spielt in unserer Welt eine große Rolle, ohne Werbung ist unser Leben unvorstellbar. Seit langer Zeit ist die Werbung Gegenstand öffentlicher Beachtung. Oft wird Werbung kritisiert, weil sie aufdringlich ist, weil sie unehrlich ist, da sie die Konsumenten weniger objektiv informiert. Es wird betont, dass sie nur auf Gewinnsteigerung der Unternehmen bedacht ist, aber ohne Werbung scheint das Leben eintöniger und langweiliger zu sein. In meiner Arbeit, die aus dem theoretischen und praktischen Teil besteht, werde ich ausführlich Werbung, die in den russischen und teilweise in den deutschen Printmedien publiziert wird, analysieren. Im ersten Teil meiner Arbeit schreibe ich über Grundprinzipien und Bausteine der Werbung, im zweiten Teil analysiere ich einige von den Sprachmitteln der Werbung an russischen Beispielen. Die Arbeit wird anschließend mit einem Resümee abgeschlossen, um der Frage nachzugehen, welche Schlussfolgerungen zu ziehen sind.


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Product Details
  • ISBN-13: 9783656075592
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 140 mm
  • ISBN-10: 365607559X
  • Publisher Date: 08 Dec 2011
  • Height: 216 mm
  • No of Pages: 32
  • Series Title: German
  • Weight: 50 gr


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