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Werbepsychologie: Ganzheits- Und Gestaltpsychologische Grundlagen Der Werbung

Werbepsychologie: Ganzheits- Und Gestaltpsychologische Grundlagen Der Werbung

          
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About the Book

15 Gerade die ganzheitlich orientierte Psychologie hat sich wohl am langsam- sten einen Einfluß auf die Wirtschaftswissenschaft sichern können, wie das folgende Zitat von Max Weber beweist: "Jede ökonomische Betrachtungs- weise überwindet die Alltagserfahrung nicht etwa in der Art und Richtung der Psychologie, sondern so ziemlich in der gerade entgegengesetzten. Sie zerlegt nicht etwa innere Erlebnisse der Alltagserfahrung in psychische oder psychophysische EIe m e n t e (Reize, Empfindungen, Reaktionen, Automa- tismen, Gefühle usw. ), sondern sie versucht, gewisse, Anpassungen' des äuße- ren Verhaltens des Menschen an eine ganz bestimmte Art von außer ihm 8 liegenden Existenzbedingungen zu verstehen ). " 2. Psychologie und Betriebswirtschaftslehre Klarer als zur Nationalökonomie ist das Verhältnis der Psychologie zur Betriebswirtschaftslehre umrissen. Während der Nationalökonom gewisse Schwierigkeiten zu überwinden hat, wenn er die seinen vereinfachenden Modellen zugrunde liegenden Prämissen mit als bewiesen geltenden Sätzen der sozialwissenschaftlichen Nachbardisziplinen oder der Empirie in Einklang bringen will, kann der Betriebswirt in Anbetracht seiner pragmatischer orientierten Arbeitsweise vorliegende Ergebnisse der psychologischen For- schung in seine Theorie einbauen. Dementsprechend wurde die Psychologie auch schon früh in den Dienst der Rationalisierung gestellt, allerding- entsprechend der allgemeinen Auffassung, die Produktion sei wichtiger als der Absatz - zunächst auf dem Gebiete der betrieblichen Leistungserstellung. a) Betriebspsychologie Die Psychologie der industriellen Leistung war Gegenstand zahlreicher Untersuchungen, deren Anfänge bei Taylor und Gilbreth liegen. Beide sahen allerdings - entsprechend der erkenntnistheoretischen Position ihrer Zeit- den Menschen noch als isoliertes Einzelwesen.


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Product Details
  • ISBN-13: 9783663125143
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: Softcover Reprint of the Origi ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 8 mm
  • Weight: 213 gr
  • ISBN-10: 3663125149
  • Publisher Date: 01 Jan 1963
  • Binding: Paperback
  • Height: 234 mm
  • No of Pages: 138
  • Series Title: Studienreihe Betrieb Und Markt
  • Sub Title: Ganzheits- Und Gestaltpsychologische Grundlagen Der Werbung
  • Width: 156 mm


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