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Kleinstunternehmen - Welche Bankverbindung ist für ein durchschnittliches Kleinstunternehmen am attraktivsten?

Kleinstunternehmen - Welche Bankverbindung ist für ein durchschnittliches Kleinstunternehmen am attraktivsten?

          
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About the Book

Diplomarbeit aus dem Jahr 2005 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 1,8, Bankakademie Frankfurt e.V., Veranstaltung: Management Studium, 35 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: Die Sorge um eine erschwerte Kreditfinanzierung für mittelständische Unternehmen wird in der Wirtschaftspresse und in unzähligen weiteren Veröffentlichungen hervorgehoben. Häufig wird über die bestehenden Probleme der Unternehmen bei der Fremdkapitalbeschaffung berichtet, aber auch über Möglichkeiten, diese Probleme zu lösen. Insbesondere der Sparkassen-Sektor erhebt hier einen Führungsanspruch, in dem er das Geschäft mit mittelständischen Kunden ausbauen und auch die Kreditvergabe an diese Unternehmen wieder stärker in den Vordergrund rücken will. Bei dieser Diskussion bleibt allerdings unbeachtet, dass Unternehmen, seien es mittelständische oder Großunternehmen, neben Fremdkapital auch weitere Produkte und Dienstleistungen von ihren Bankpartnern benötigen. Abseits der steigenden Nachfrage im M&A-Geschäft, die eine steigende Bedeutung vor allem für größere Mittelständler gewonnen hat, bleibt der Mittelstand klassischer Bankkunde mit Bedarf an Konto- und Zahlungsverkehrsprodukten. Von besonderer Bedeutung sind die angebotenen Beratungs- und Betreuungskonzepte dabei vor allem für Klein- und Kleinstunternehmen, da diese häufig keine Mitarbeiter mit entsprechendem Know-how vorhalten bzw. vorhalten können. Insgesamt führen nur 23 % der Unternehmen mit bis zu 20 Mitarbeitern überhaupt eine Finanzplanung durch. Aufbauend auf die gerade beschriebene Situation stellt sich die Frage, welche Bankverbindung für ein durchschnittliches Kleinstunternehmen am attraktivsten ist. Dazu gehen wir nach einer allgemeinen Betrachtung des Mittelstands in Kapitel 2 dieser Arbeit auf die Gruppe der Kleinstunternehmen (auch Mikrounternehmen genannt ) ein. Nach Definierung eines durchschnittlichen Kleinstunternehmens wird in Kapitel 3 dessen Bedarf ermittelt. Anschließend w


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Product Details
  • ISBN-13: 9783656800927
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3656800928
  • Publisher Date: 19 Aug 2016
  • Height: 210 mm
  • No of Pages: 72
  • Series Title: German
  • Weight: 109 gr


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