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Weil mehr als Weihrauch moglich ist - Duftmarketing im Kirchenraum

Weil mehr als Weihrauch moglich ist - Duftmarketing im Kirchenraum

          
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About the Book

Bei der multisensorischen Großveranstaltung silentMOD im Kolner Dom beschaftigte sich das das erste Mal mit dem Einsatz eines besonderen Duftes fur kirchliche Orte. Der Erfolg des Events mit dem eigens dafur entwickelten Duft Incense 2.0 und die dabei entstandenen Partnerschaften mit Praktiker im Feld des Duftmarketings begrundeten im Anschluss daran die Idee und die Entstehung der einer kompletten Duftmarketinglosung fur kirchliche Orte. Dieser Band sammelt unterschiedliche Fach- und Praxisperspektiven auf die Themen der Duftwirkung und des Duftmarketing. Er prasentiert die vier Dufte der und begrundet theologisch, inwiefern Dufte geistliche Erfahrungen intensivieren konnen. Er leitet dazu an, wie man die Dufte im Kirchenraum einsetzt. Und er zeigt, wie eine Erweiterung des pastoralen Sinnesspektrum als Begegnung von moderner Kultur und Kirche konkret aussehen ( duften) kann. Neue Reihe Tool-Books Kirchenentwicklung Die Anspruche an pastorale Professionalitat haben sich stark verandert. Neue Kompetenzen sind gefordert, die sich in neuen Kontexten zu bewahren haben. Dazu gehoren Grunderkompetenzen genauso wie das Management von Ehrenamt, das Netzwerken in großen pastoralen Raumen oder die crossmediale Glaubenskommunikation. Die neue Reihe Tool-Books schafft schnelle Orientierung. Sie bietet das aktuelle Werkzeugwissen der Kirchenentwicklung; und dies in aufgeraumtem Layout, zupackender Sprache und anschaulicher Didaktik. Die Tool-Books entstehen aus der Zusammenarbeit von Echter Verlag und dem Bochumer zap (Zentrum fur angewandte Pastoralforschung). Als Herausgeber fungiert Prof. Matthias Sellmann, Grunder und Direktor des zap.


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Product Details
  • ISBN-13: 9783429056186
  • Publisher: Echter Verlag GmbH
  • Binding: Paperback
  • Language: German
  • Width: 991.999 mm
  • ISBN-10: 3429056187
  • Publisher Date: 10/1/2021
  • Height: 274.999 mm
  • Weight: 22 gr

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