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Web Content Management: Effizientes Management von Websites durch Content Management Systeme, mit einer empirischen Studie in Österreich und Kanada

Web Content Management: Effizientes Management von Websites durch Content Management Systeme, mit einer empirischen Studie in Österreich und Kanada

          
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About the Book

Inhaltsangabe: Problemstellung: Im Zuge der enorm schnellen Verbreitung der weltweiten Internet-Nutzung Mitte bis Ende der 90er Jahre haben nach den wissenschaftlichen Einrichtungen auch Unternehmen die reizvollen Möglichkeiten erkannt, die ihnen das Medium Internet für die Unternehmenskommunikation, für das Management ihrer Kundenbeziehungen sowie für die Abwicklung von Geschäftsprozessen bieten kann. Zunächst begann die Ära der „virtuellen Visitenkarten" im World Wide Web, wo begeisterte Mitarbeiter erste spielerische Schritte unternahmen, ihr Unternehmen im weltweiten Netz zu präsentierten („Wir sind online!"), bevor sie dazu übergingen, schrittweise ihre Produkte und Dienstleistungen mehr oder weniger detailliert zu beschreiben. Mittlerweile ist das so genannte „Webpublishing" in den meisten Unternehmen ein fixer Aufgabenbereich, in dem teilweise mehrere Mitarbeiter damit beschäftigt sind, die Website als dynamische, sich laufend ändernde Publikation zu pflegen, zu erweitern und zu verwalten. Dabei sind Unternehmen zunehmend mit dem Problem konfrontiert, dass angesichts des explosiv wachsenden Umfangs und der ebenso wachsenden Anforderungen der Kunden die Komplexität enorm zunimmt und das Management der Website umfangreiche zeitliche Ressourcen der Mitarbeiter erfordert, abgesehen davon, dass intensives technisches Know-how zur Bearbeitung der Website notwendig ist. Die Unternehmen stehen vor einem Dilemma: Das Internet bietet zwar attraktive Möglichkeiten zur Generierung von Kontakten und Anbahnung von Geschäften, erfordert jedoch andererseits immense Aufwände, wenn die Website die erforderliche Aktualität, Qualität und Professionalität mit einem großem Umfang an Inhalten erreichen soll. Ein gezieltes Management der Inhalte im Web, das „Web Content Management", soll zu einer effizienten Pflege und Verwaltung der Website führen und gilt mittlerweile, wie die Beispiele vieler erfolgreicher Websites zeigen, als ausschlaggebender Erfolgsfaktor. Software-Entwick


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Product Details
  • ISBN-13: 9783838662619
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 15 mm
  • Weight: 340 gr
  • ISBN-10: 383866261X
  • Publisher Date: 05 Jan 2003
  • Height: 210 mm
  • No of Pages: 256
  • Series Title: German
  • Sub Title: Effizientes Management von Websites durch Content Management Systeme, mit einer empirischen Studie in Österreich und Kanada
  • Width: 148 mm


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