There is hardly a day goes by in any modern town or city when there isn't some kind of conference or seminar taking place. Many of them will not be recorded in any lasting or useable way.
The motivation for writing this book is the belief that it is a travesty that truly valuable, sometimes life-changing, content, produced at great effort and expense, is typically seen once and once only by an audience limited to the number of seats that can be squeezed into the room. With the plethora of affordable technology and services available It doesn't have to be that way any more.
The purpose of this book is to help event organisers and owners to broadcast their valuable content to the world without costing the earth.
This book is a practical introduction to hybrid and virtual events for event producers, planners and organisers. Readers will gain a basic level of knowledge to help them build their own web broadcasting strategy and prepare for their first web broadcast.
If you can answer "yes" to one or more of the eight questions below, then this book is definitely for you.
- Are you frustrated at the amount of time and effort that goes into putting presentations together, for them only to be seen and heard once by an audience limited to the number of seats you can squeeze in the room?
- Do you want to engage a remote audience who cannot or will not physically attend your event?
- Do you believe that there is inherent value in the knowledge and expertise contained in your presentation content that you should be recording?
- Do you want to reduce the cost of your event? Of course this needn't be limited to hard cash; you may be looking to reduce the environmental price tag too.
- Do you want to enhance the experience of delegates by giving them access to recordings of the sessions post event?
- Are you trying to find new ways to retain and recruit members?
- Are you looking for new ways to generate revenue for your organisation?
- Are you obliged by compliance regulations to make your presentation content available to a wider audience?
About the Author: Martin Shepherdly left Art College with qualifications in graphics and advertising. His early working years were spent creating and producing large scale conferences and product launches for major global brands like Kellogg's, IBM, Mercedes-Benz and BT.
Martin has always been driven by a constant desire to find innovative ways to communicate and engage with audiences. In May 2005 (2 weeks before YouTube launched) he moved into the streaming video market, anticipating its rapid growth and the opportunities it presented to reach global audiences.
His vision was shared by Mark Buckland and in 2008 the two came together to form BeThere Global, a company that uses sophisticated recording and streaming technology to help clients unlock the full value of their congress, conference or seminar.
BeThere Global is now a leading provider of recording and web streaming services to the conference and events industry with an extensive client list covering the commercial, public, medical and association sectors.
Always willing to give advice and support Martin has helped many through the thought processes required when deciding on a recording and streaming strategy. He is a firm believer that there is immense value in the content of conference presentations that is all too often sorely under-exploited.
