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Web 2.0 Im Unternehmen: Theorie & Praxis - Ein Kursbuch Fur FuhrungskrSfte

Web 2.0 Im Unternehmen: Theorie & Praxis - Ein Kursbuch Fur FuhrungskrSfte

          
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About the Book

Wiki, Twitter, Facebook, Corporate Blogs, soziale Netze - das Web 2.0 verändert nicht nur das Privatleben der Bürger, es setzt auch Unternehmen massiv unter Handlungsdruck. Der größte Fehler, den Führungskräfte machen können, ist, das Netz mit all seinen Ausprägungen zu ignorieren oder als Nebensache zu betrachten. Vom Recruiting über Marketing und Vertrieb bis hin zur kollaborativen Entwicklungs- und Produktionsprozessen bietet das Web 2.0 unendlich viele Chancen. Dabei ist die Innovationsgeschwindigkeit so rasant, dass sich in kürzesten Zeiträumen neue Entwicklungen zeigen, deren Potenziale - aber auch Risiken - Führungskräfte einordnen können müssen. Dieses Buch ist ein Leitfaden, sich in der (schönen) neuen Welt des Enterprise 2.0 zurechtzufinden. Als Kursbuch für Führungskräfte beschreibt es in der Theorie, vor allem aber in Praxisbeispielen, welche Entscheidungen ein Management treffen muss, um das Web 2.0 in all seinen Facetten gewinnbringend für die Firma einzusetzen. Die Autoren Manfred Leisenberg und Frank Roebers helfen dabei zu verstehen, wie Unternehmen von Wiki, Social Network oder Tagging profitieren können. Sie schlagen Führungskräften eine Bresche durch den Dschungel des weltweiten Netzes und helfen, die richtigen Handlungsoptionen zu wählen.
About the Author: Frank Roebers wurde 1967 in Bünde/Westf. geboren und hat nach dem Abitur und zweijähriger Bundeswehrzeit Jura in Bielefeld studiert. Noch während des Studiums hat er sich 1990 als Computerhändler selbständig gemacht. 1992 stieß er zu der gerade neu gegründeten SYNAXON AG, deren Vorstandsvorsitzender er heute ist. SYNAXON ist mit 2.800 Anschlussbetrieben und einem Außenumsatz von 3 Milliarden Euro Europas größte IT-Verbundgruppe. 2006 hat SYNAXON Enterprise 2.0 eingeführt und ist bis heute eines der Vorreiterunternehmen auf diesem Gebiet.


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Product Details
  • ISBN-13: 9783868506341
  • Publisher: Tredition Gmbh
  • Publisher Imprint: Tredition Gmbh
  • Height: 229 mm
  • No of Pages: 292
  • Series Title: German
  • Sub Title: Theorie & Praxis - Ein Kursbuch Fur FuhrungskrSfte
  • Width: 152 mm
  • ISBN-10: 3868506349
  • Publisher Date: 15 Jun 2010
  • Binding: Hardback
  • Language: German
  • Returnable: N
  • Spine Width: 18 mm
  • Weight: 562 gr


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