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Web 2.0. Erläuterungen zum DCRM-Projekt 2006/07, Podcasts, Brandmanagement und neue Anwendungsmöglichkeiten für Verbände

Web 2.0. Erläuterungen zum DCRM-Projekt 2006/07, Podcasts, Brandmanagement und neue Anwendungsmöglichkeiten für Verbände

          
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About the Book

Studienarbeit aus dem Jahr 2007 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule Aalen (DCRM Lehrstuhl), Veranstaltung: DCRM, Sprache: Deutsch, Abstract: EXECUTIVE SUMMARY Das "Web 2.0" Konzept wurde erstmals durch ein Treffen des O'Reilly-Verlag und dem Konferenzveranstalter MediaLive International konkretisiert. Dale Dougherty, Vizepräsident von O'Reilly war der Meinung das gewisse Anwendungsmöglichkeiten und Seiten nach dem Internet Boom regelmäßig auftauchen würden. Dieses Treffen fand kurz nach dem Dot-Com-Kollaps statt und man suchte nach einem Schlagwort um folgenden Entwicklungen einen Namen geben zu können: - Die Trennung von lokaler und zentraler Datenhaltung schwindet. Lokale Anwendungen greifen z.B. auf private Anwendungen im Netz zu. Suchmaschinen greifen auf lokale Daten zu. - Die Trennung von lokalen und netzbasierten Anwendungen schwindet. Software-Programme auf dem Heim-PC aktualisieren sich regelmäßig durch Zugriff auf das Internet und laden Updates herunter. Als Benutzerschnittstelle wird der Internet-Browser benutzt - Die Trennung von Usern und Autoren schwindet. Auf Weblogs und Newsgroups werden Beiträge eingestellt. Das Web-Tagebuch verlagert das Private ins Öffentliche - Durch neue Technik ist für den privaten Nutzer wesentlich einfacher geworden Inhalte ins Netz zu stellen. Man benötigt keine besonderen Programmierkenntnisse um am stetigen Fluss der Informations-und Meinungsverbreitung teilzuhaben In diesem Kontext ist das dCRM Projekt 2006/2007 zu sehen. Zu einem sind neuen Medien untersucht worden (z.B. Podcasts) als auch Consumer Electronic Unternehmen (Nintendo) die die Web 2.0 Möglichkeiten nutz


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Product Details
  • ISBN-13: 9783638769488
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 254 mm
  • No of Pages: 40
  • Series Title: German
  • Weight: 86 gr
  • ISBN-10: 3638769488
  • Publisher Date: 06 Sep 2007
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 2 mm
  • Width: 178 mm


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Web 2.0. Erläuterungen zum DCRM-Projekt 2006/07, Podcasts, Brandmanagement und neue Anwendungsmöglichkeiten für Verbände
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