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Wealth from Health: A Renaissance in Health Delivery

Wealth from Health: A Renaissance in Health Delivery

          
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About the Book

On January 19, 2012, the Eastman Kodak Company filed for Chapter 11 protection in U.S. bankruptcy court because it was late to absorb the fact that it was not in the film and camera business. It was in the imaging business. Beginning in 1973, Xerox's Palo Alto Research Center developed numerous breakthroughs in personal computer technology including a graphical user interface, mouse, and laser printing. But perceiving itself as primarily an office copier business, Xerox never brought this research to market. Apple did and sold 70,000 units in the first 100 days. Lessons learned. CVS Health, which operates drugstores and pharmacy benefit programs, with Aetna, an insurer, are looking to merge as they see themselves poised to deliver a holistic approach to health: leveraging CVS' approximately 10,000 drugstores into health care hubs for Aetna subscribers. None other than the New England Journal of Medicine wrote that "it aims to be the new front door to healthcare in America." Amazon, Berkshire Hathaway, and JP Morgan have just announced their intention to enter the healthcare arena. This frenzy of mergers and additional alliances is occurring at a feverish pace. Why? Simply put, to attract and capture patients as revenue sources while healthcare providers remain somewhat intractable in fixing their own houses And patients are learning about choices; becoming active players in their own care: using walk-in clinics, urgent care centers, apps on their cellphone to post a rash or their blood sugars. They are looking for convenience and less expense which is hard to find in an emergency room or spending hours in a physician's office. So battle lines are being drawn to see "who will control the patient and who will capture their hearts." For physicians and hospital systems the choice is clear, reinvent or risk a debacle like Kodak or Xerox. Attack the many fault lines in healthcare now! These issues will take a number of years to accomplish correctly and therefore will remain timely for years to come. Very few providers think proactively, creatively and complete their initiatives. That is why this book and the ideas presented therein are so important. The templates of change demonstrated here are reproducible and proven.


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Product Details
  • ISBN-13: 9781723380495
  • Publisher: Createspace Independent Publishing Platform
  • Publisher Imprint: Createspace Independent Publishing Platform
  • Height: 229 mm
  • No of Pages: 244
  • Spine Width: 14 mm
  • Width: 152 mm
  • ISBN-10: 1723380490
  • Publisher Date: 09 Nov 2018
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 362 gr


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